CRM Executive - 6 months FTC

As a CRM Executive you'll play a pivotal role in accelerating loveholidays' customer retention and engagement. You will be responsible for the implementation and execution of our seasonal and tactical campaigns across email, push notifications and in-app messaging, ensuring each customer receives communications that matter to them.

Your day-to-day:

• Working with trading, supply teams and marketing teams to develop and execute CRM campaigns aligned with business goals, focusing on creating personalised experiences for customers and maximising the commercial opportunity


• Leverage customer data and analytics to identify opportunities for segmentation, personalisation, and automation


• Conceptualise and design effective CRM campaigns across multiple channels (email, push notifications, in-app messages) to drive customer engagement and conversion


• Analyse campaign performance to identify trends, measure ROI, and inform future strategies


• Conduct thorough A/B testing to optimise design and content.
  
  Experience in executing successful CRM campaigns within the online travel industry or a similar fast-paced, customer-centric environment


• Analytical skills and ability to leverage data to drive insights


• Experience in using CRM platforms and data analysis tools, preferably Braze


• Strong organisational skills


• Self-starter with a strong work ethic and the ability to thrive in a dynamic, fast-paced environment


• Excellent communication and interpersonal skills.


Desirable (optional)

• Basic Liquid - training will be provided


• Preferred experience with Braze and Looker
  
  At loveholidays, we're on a mission to open the world to everyone, giving our customers' unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers' personal holiday expert - the smart way to get away.
  
  Other than an amazing environment for you to grow, have impact and show the world your incredible skills, we offer the following benefits:


• Company pension contributions at 5%


• Individualised training budget for you to learn on the job and level yourself up


• Discounted holidays for you, your family and friends


• 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum


• Enhanced maternity/paternity leave


• Cycle to work scheme, season ticket loan and eye care vouchers


At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success. Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams. And we value the insight and potential you could bring on our continued journey.

The interview journey:
1. TA Screening - 20 mins
2. Virtual interview with Head of CRM - 25 mins
3. In-office interview with Head of CRM + Director of Organic Marketing