CRM Executive | GLOSSYBOX

The CRM Marketing Executive will work cross-functionally with the marketing and e-commerce team to execute and plan CRM campaigns. You will plan, implement and support our multi-channel CRM programme, driving customer engagement and retention across email, SMS and push notifications. You'll be responsible for reviewing performance, always looking for innovative ways to improve customer engagement and optimise performance. As a CRM Executive, you will: Strategy Development:

• Plan and manage the CRM activity for GLOSSYBOX alongside the Senior Marketing Manager
• Constantly evolve campaigns based on performance indicators and audience insight to ensure we are getting the most out of the database at every opportunity
• Identify trends and opportunities, with the goal to optimise performance across relevant metrics
• Implement strategies to reduce churn, improve customer loyalty and retention
• Explore current automated journeys, mapping and analysing all touchpoints for optimisation and improvement
• Find continuous methods to grow databases' (email, SMS, lead gen, app users)
• Optimise performance using the test and learn approach, constantly measuring the effectiveness of campaigns to identify new opportunities
Cross Team Collaboration:
• Own the creative development of CRM material with the campaign and design team. We are looking for people that care about the details and ensure the GLOSSYBOX brand is represented in each asset
• Work with wider team across marketing and trading to optimise email, app and referral strategy
• Work with the ecommerce team to ensure we are offering best in market customer incentives to drive opens and clicks
• Support the commercial marketing team on ensuring the successful execution of campaigns
  
  Experience in CRM/Digital Marketing (Email, SMS, Push Notifications/App, Lead Gen, Referral Schemes)
• A proven track record of building and delivering successful digital and CRM marketing campaigns
• Experience of working to KPI's and CRM metrics
• Able to problem solve
• Able to prioritise, structure work and effectively manage time
• Good project management and negotiation skills
• Advantage: Previous experience/interest within the beauty industry
  
  at THG (View all jobs)
UK, Manchester About THG We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry. Life at THG Beauty We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team. Glossybox GLOSSYBOX is a leading beauty box subscription service. Every month we create a unique journey for our subscribers. Our specialist team works endlessly to bring the best in beauty discovery as well as the latest tips, tricks and trends for them to trial. GLOSSYBOX is the perfect treat where every month our subscribers receive a beautifully wrapped GLOSSYBOX filled with 5 surprise beauty treats, we have created a 360° experience that transcends beyond just the box with expert beauty advice and features from the industry., THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.


• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.
Other Perks
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.