CRM Executive UK

Salary not available. View on company website.

Amplifon, City Centre, Manchester

Full time
Permanent
Onsite working

Posted today, 1 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: c5ccf6d737214e64bddb7eaa434803c5

Amplifon

Full Job Description

Implements and adapts Amplifon global customer segmentation model on systems and in data segments within Adobe CRM (Classic)
Interprets phenomena and develops detailed positioning plan for the selected segment
Suggests marketing actions, based on the evaluation of commercial attractiveness for each customer segment
Constantly monitors business development evolution and in a timely manner, identifies relevant opportunities or risks for the revenue growth
Designs and implements processes to ensure data quality and data enrichment
Implements and maintains the Amplifon global CRM playbook, ensuring continuous optimization based on obsessive campaign monitoring
Design highly targeted BTL CRM marketing plan to achieve revenue targets.
Ensures all marketing campaigns are delivered on time and within budget
Localizes campaigns calendar at Country (UK) level, personalizing relevant content to engage with different audiences
Project manages every step of every CRM campaign from beginning to end, ensuring they meet the target objectives
Creates report on campaign ROI and makes recommendations for improvements
Implements multi-channel orchestration including internal and external contact centres, retail stores and marketing channels (Email, Direct Mail, Email and Tel)
Creates training and governance related to CRM campaigns for stores and contact centres to execute CRM marketing and operational campaigns
Liaises with and provides reports and information for the corporate âGo to Marketâ colleagues at the global head office in Milan
Optimizes the campaign flow in alignment with Amplifon CRM strategy
Manages at country level, the loyalty mechanisms through programmes and partnerships: catalogues, service cards

Knowledge of segmentation, customer profiling and a good understanding of journey requirements
Excellent knowledge of CRM systems, ideally Adobe CRM (Classic)
Experience using reporting tools such as Power BI and Tableau is advantageous
Strong analytical skills and an eye for detail (incl. cost/budget control)
Excellent Microsoft Excel, Word, and Power Point skills
Basic understanding of HTML to import/build email files into Adobe CRM (Classic)
Strong organisational skills to manage multiple campaigns starting and ending at different times
Ability to build and maintain strong working relationships with suppliers and colleagues in the UK and throughout the 26 countries where Amplifon operates, Ability to work under pressure and be adaptable to change
Strong leadership and managerial skills
Ability to influence others, including at a senior level
High sense of initiative and self-motivation
An eye for continuous quality improvement
Proven ability to meet deadlines â with willingness to go above and beyond to get the job finished
Focus on service delivery / customer service

Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization and consumer care. More than 17,500 professionals every day in a network of 11,500 points of sale / service centers / affiliates, give back the joy of hearing, feeling and living to thousands of people across the world.