CRM Manager - 10 Month FTC

Our CRM team are a bunch of talented people who all share a passion for the customer lifecycle. As a CRM Manager, you'll be reporting directly the Head of CRM & you'll help create amazing customer experiences. From customer acquisition to retention and reactivation - which will all help us to drive customer loyalty across the marketing division. You'll lead your team on implementing strategy and adding value, whilst getting to work with AOers from lots of different departments and gain real exposure to the whole business! Our people are our superpower, and we're unstoppable when we're together! We want your ideas to flow, and what better way to make that happen than being under the same roof, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we're together!Here's What You Can Expect To Be Doing

• Define the multi-channel CRM campaign strategy in line with overall business objectives
• Lead the planning, delivery, development and optimisation of the weekly email campaigns making sure we deliver all bought in manufacturer activity while also building AO brand advocacy and a feeling of community with our customers
• Manage and develop a team of 2
• Develop and improve our sophisticated campaigns through identifying and understanding core customer segments and their needs through RFM modelling and cluster analysis
• Continuously look for ways to improve reach, deliverability, engagement and customer experience
• Explore and introduce new ways of engaging with our customers in line with their needs and expectations
• Collaborate with our Customer Experience team and set the vision and plan for loyalty, advocacy and customer experience
• Collaborate with design and development to explore ways in which we can drive efficiency and speed in our production process to allow creation of content and comms at scale
• Analyse findings, identify trends to share and recommend a course of action to the business, The data will never have any bearing on whether an application is successful or not and will not be available to hiring managers at any stage.
How do you describe your gender identity? How do you describe your ethnic background? How do you like to describe your sexual identity or sexual orientation? Do you identify as a person with a disability or are you a person with accessibility needs? How would you describe your Neurodiversity? If one of our AO'ers recommended this role to you, please tick the box Referrer First Name Referrer Last Name By ticking, this means you are giving us your permission to keep in touch with you over the next 12 months using the information you have submitted. We will share content with you every now and then about AO and update you on relevant job opportunities. To opt out at any point, please email careers@ao.com


• Experience in a similar role using enterprise level CRM
• Experience in setting CRM strategy and plans, campaign planning, delivery and optimisation
• Comfortable analysing and using data to guide decision making
• Experience developing email marketing content
& setting up automated email marketing programmes
• Experience in segmentation, targeting and personalisation at scale
Proven ability to work with all stakeholders and in managing and developing a team

We're known for helping our customers brilliantly - and it's no different for AOers. We care about more than what's on your CV, because together we can do extraordinary things.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.
• Our Value Creation Plan; We've created a unique long term bonus plan for every AOer to share in our success, giving you the opportunity of an exceptional reward in return for exceptional business performance.
• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!, Surname
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• Reasonable adjustments We want to make sure you're given the best possible chance to shine in your interview, so you may need us to do things in a slightly different way. This could be requesting a ground floor room or bringing along a sign interpreter to name just a few. Fill in the below box if there's anything we need to know so we can adjust the process to support you.AO is for everyone We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work. We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do. We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations. And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer. How will we use the data? After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve.