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CRM Manager and Data Specialist

Colgate Palmolive, Mount Hermon, Woking

CRM Manager and Data Specialist

Salary not available. View on company website.

Colgate Palmolive, Mount Hermon, Woking

  • Full time
  • Permanent
  • Onsite working

Posted today, 17 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: 9e5bc88a9ec64a60b7136b9bb8a2aeec

Full Job Description

  • The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
  • The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
  • The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
  • The Colgate Values: We are Caring, We are Inclusive, and We are Courageous are integral to how we operate every day
    • Job Purpose You will be joining Colgate-Palmolive at a pivotal time for the organisation which is currently undergoing profound digital transformation that will craft all our current and future marketing activities. Your task will be to develop a CRM and ESP strategy for Colgate and Sanex in the UK focusing on the B2C market. This includes defining customer-centric campaigns, interpreting and optimizing email marketing results, and supporting the digital marketing team in growing the subscriber base. What you will do
  • Lead our coordinated digital strategy (1P, 2P & 3P) for Northern Europe
  • Growing our first party database, by project leading acquisition campaigns across multiple platforms and vendors. Collaborate with both CRM and media agencies as well as third party vendors and Global IT to setup the campaigns
  • Build 1P data enrichment initiatives to grow quality of our database
  • Ensure our database is organized and data is segmented to clear audience groups that can be used in improving media efficiency.
  • Responsible for developing a CRM roadmap (including oral care, home care and personal care brands) for UK and Nordic markets.
  • Required to produce dynamic, aesthetically pleasing newsletters in addition to generating tailored reports.
  • Responsible for designing and deploying email marketing campaigns, crafting HTML email templates, supervising email quality, testing templates and emails to ensure that they are compatible across different email clients
  • Develop targeting strategies to deliver personalized consumer experiences
  • Measure results, identify trends and build ongoing recommendations to improve performance
  • Align the email marketing strategy with commercial plans
  • Build the new audiences' strategy alongside the Audiences Design manager and EU Digital team
  • Support the onboarding of clean room
  • Support CDP roll out for the UK market
  • Oversee the work of POC digital marketing which includes website, LMS, digital ecosystem, data and CRM
  • Management of 1 direct report, Achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

    Good knowledge of CDP management platforms
  • Ability to onboard clean room to the business
  • Extensive knowledge of email marketing critical metrics and standard methodologies
  • Experience using Salesforce Marketing Cloud or similar CRM platforms (e.g., Eloqua, Adobe Marketing Cloud)
  • Proactive approach with strong project management skills
  • Data driven with an ability to draw insights to constantly optimize future campaigns
  • Keen eye for detail and aesthetics
  • Strong copywriting skills
  • Highly proficient commercial and analytical skills
  • Friendly and collaborative approach
  • Ability to work as a team, but also be empowered to work independently.

    Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
    • Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.