CRM Marketing Assistant

We're looking for a fabulous CRM Marketing Assistant to join our CRM team and play a key role in delivering engaging customer communications via Email, App Push Messages, and SMS, to excite VIP Rewards Customers and attract non-members.

You'll also focus on optimising the customer journey, from initial sign-up to encouraging repeat purchases and reactivating inactive members, while identifying new opportunities for improvement.

WHAT YOU'LL DO

· Work with the CRM Executive, CRM Manager and Design team to brief and create email marketing communications for our loyalty members and supplier partners

· Have an active role in ensuring we are meeting CRM targets in terms of reach and revenue compared to previous year and period

· Provide a weekly round-up of campaign results to the team and identify insights in the performance data to make improvements to campaign and journeys

· Responsible for consistent messaging across various marketing channels and ensure effective communication with store teams about member promotions

· Manage internal stakeholders (for example Store Ops, Buying, Marketing) on status of VIP campaign activations with our partners (Coty, L'Oreal, Chanel, Dior etc) and keeping them informed with progress

· Have passion for Marketing and all things Digital (not just social)

· You'll use your keen eye for detail, follow the quality control process to ensure all campaigns are perfect

· Have an opinion about what 'good' CRM campaigns are, and why others aren't

· You are comfortable with the idea of using Marketing Technology, including Adobe, Taxi, Attentive and Mention Me

· Are passionate about customers and want to ensure we offer the best experience in store and online

The Perfume Shop is part of AS Watson Group, the world's largest international health and beauty retailer operating over 16,000 stores under 12 retail brands in 28 markets, with over 130,000 employees worldwide. For the fiscal year 2022, AS Watson Group recorded revenue of US$22 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) technology-enabled platforms.

· 25 days holiday plus bank holidays with the option to buy additional days.

· Discretionary Bonus - We love to share our success with you!

· Access to Wagestream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.

· Hybrid Working! 3 days office and 2 days off-site.

· Access to our TPS Perks which offers you a variety of saving and discount options.

· Buy & Sell Holiday scheme and Life Assurance.

· 20% staff discount, as well as discounts at Superdrug and Three Mobile.

· Round the clock support from our partnership with RetailTrust.

· Cycle to work scheme for those who don't mind riding up the hills of High Wycombe.