CRM Marketing Specialist

We have a fantastic opportunity to join MSC Cruises as a CRM Specialist to be responsible for leads management strategies and segmentation to enhance customer engagement & repeat rates, generate leads and drive business growth. You will closely collaborate with the corporate and local Marketing & Contact Centre teams on the planning and execution of the direct marketing & outbound campaigns with the main focus initially being for the UK & Ireland market but will also include other markets including Scandinavia & Australia. Direct Marketing Campaigns:

• Data management - segmenting audiences so marketing can create targeted campaigns
• Optimize automation & nurturing campaigns
• Work with the local marketing teams to plan strategic and tactical email campaigns including newsletters and loyalty club and nurturing campaigns to increase engagement.
• Plan and brief What's App and SMS campaigns
• Brief the markets on content/offers required for the campaigns; tailored to segmented audiences.
• Analyze campaign performance and generate detailed reports on effectiveness & ROI.
• Use reporting & AB testing to refine future lead generation tactics.
• Manage e-coupon campaigns and ensure timely execution and follow-up.
• Identify gaps and optimize touchpoints to ensure lead data is clean.
Leads Management:
• Design and implement plan for lead activation and nurturing.
• Monitor leads acquisition processes and optimize strategies for maximum performance.
• Conduct detailed analysis and forecasting of leads performance.
• Ensure high data quality and integrity across all marketing platforms and databases.
• Work closely with Contact Centre team to maximize all opportunities.
• Brief the contact centre and set up any promotions to help convert sales.
The existing right to live and work in the UK.