CRM Operations Manager

This is an exciting role providing the opportunity to deliver best-in-class, multichannel engagement programmes by leveraging our huge datasets and working closely with a wide range of stakeholders - The role requires close collaboration with the CRM Campaigns, CRM Data, Data Science and Engineering teams providing plenty of breadth for cross-functional learning and idea generation.,

• Work closely with the CRM Data and CRM Campaigns teams to use our customer model and deliver highly engaging communications & journeys across all markets.
• Building complex, high volume and dynamic marketing campaigns in Braze, leveraging Liquid template language and other tools.
• Overseeing the deployment of our marketing and service communications to ensure efficient and optimised content for our customers - delivering the right message at the right time.
• Excellent stakeholder management and competent at translating stakeholders' technical requirements into simplified campaign processes/documentation
• Continue to develop and discover new features/ improvements and new ideas to support the overall CRM strategy and being able to communicate this to the rest of the business. Be the subject matter expert of our customer engagement platform (Braze).
• Documentation detailing processes and implementations for key projects.
  
  Technical management of marketing platform(s) - CEP/ESP/IMP. Braze platform ideal.
• Ownership of building complex customer journeys ad automations. Experience with segmentation, A/B testing best practices and setting up always-on automations.
• Intellectually curious, passionate. Self-motivated and able to work independently to meet deadlines.
• An excellent working knowledge of client-side scripting (SQL desirable but not mandatory, HTML/CSS mandatory). Experience in Liquid would be ideal.
• Strong understanding of data flows and how they can be used to power CRM campaigns.
• Practical experience on best practices to maintain high Email deliverability
• Experience with pre/post campaign reporting.
• Strong attention to detail and an understanding of the importance of quality.
• Able to balance technical expertise and commercial acumen to deliver required outcomes
• Fast learner, ability to learn new technologies/languages
• Ability to deliver to tight deadlines, and be a calming, unflappable force within a team.
• Ability to develop creative solutions to problems
• Passionate about the customer experience and driving customer success
• Able to articulate and convey technical concepts to a mixed audience
  
  Salaire : Non spécifié
Télétravail non autorisé Expérience : > 5 ans Compétences & expertises Contenu généré Souci du détail Sql Liquid Trainline, Nous, c'est Trainline, et notre mission, c'est d'aider le plus de gens à voyager plus vert, moins cher et sans prise de tête : On vend les billets de plus de 270 compagnies de train et de bus dans 40 pays d'Europe, via un site et une app disponibles dans 14 langues et plus de 175 pays. Réservation, gestion, suivi des trajets : on accompagne nos clientes et nos clients du tout premier clic au pied posé en gare d'arrivée à travers une expérience (vraiment) optimisée. On fait aussi du B2B : on vend notre technologie à des agences de voyage et à des compagnies partenaires, et on propose notre offre de voyages d'affaires à des entreprises. Pour faire tout ça, on développe l'outil le plus avancé pour centraliser, comparer, vendre et gérer l'après-vente de millions de billets de train et de bus (grâce au talent de nos as de la tech). Aujourd'hui, Trainline est incluse dans le FTSE 250, fait un chiffre d'affaires annuel de plus de 6,1 milliards d'euros et compte plus de 1 000 personnes de plus de 50 nationalités, réparties un peu partout en Europe : Paris, Londres, Édimbourg, Milan, Barcelone, Berlin, Bruxelles…