CRM Specialist - Outreach Sales Sequences

Employment Hero is searching for an Outreach Sales Tool Specialist who has a keen eye for detail, a passion for data, and enjoys crafting sales sequences for our SDR team, to join the Growth Marketing team as we build out communications to support our B2B prospects through their Employment Hero journey. Sales reps have a lot on their plate. Wasting time with repetitive tasks can lead to inefficiency, frustration, and even lost sales. We are looking for someone who can craft follow up email sequences which automatically trigger if a prospect hasn't responded to their rep within a set amount of time. Within this you will use personalization tokens for contact and company details and tailor email templates and sequences specific to our prospects. The right candidate is a self-starter, keen to develop their career in sales enablement using best-in-class technology, who enjoys working in a fast-paced, collaborative, high-growth environment. They will work across diverse remote-first teams working alongside Marketing & Sales. As our CRM Specialist (Outreach), you'll be responsible for

• Create, build, test, execute, analyse, and refine the development of sales sequences using Outreach
• Work closely with sales/marketing to create new sequences, test and iterate, and report on sequence performance
• Understand our data and how it's integrated into our MarTech stack to aid building out segmented sequences
• Understand sales cycles and how to move prospects along from an MQL>SQL
• Understand the difference between marketing messaging and sales messaging
• Assist with reporting and optimization of existing campaigns and programs, communicating the value of campaigns and programs to wider teams across the business
• Create relevant content for email, translating technical information into easily understood human language that our prospects understand and respond to
• Work closely with the marketing and sales enablement team to include relevant case studies, content and whitepapers that will support our SDRs in gaining a prospects attention
• Assist with reporting & optimisation of existing sequences being able to communicate the value of sequences across the business
• Stay on top of changes to the digital landscape, such as changes to SPAM acts, privacy, and best practices for email sends
  
  Proven experience with Outreach or similar sales automation platforms (EngageBay, HubSpot Sales, Nav, Zendesk Keap, ActiveCampaign, Drip, GetResponse, Salesforce, Outfunnel)
• Strong analytical skills and the ability to interpret data to make informed decisions
• Excellent written and verbal communication skills
• Familiarity with CRM systems and MarTech stacks
• Knowledge of email marketing best practices and compliance regulations
• A creative problem solver and critical thinker, with great attention to detail
• Degree qualified in marketing or a related field (desired)
• 3-7 years experience in a Direct marketing or related professional environment
• Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
Experience is important, but for us the biggest measure of success is people who can live and breathe our EH Way of working. Show us what you can bring to the table, and we'll empower you to let your talents shine.

At Employment Hero, we're an ambitious bunch of people on a mission to make employment easier and more valuable for everyone. Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down. There's never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let's see if we could be a match!, The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/uk/careers/ In short, you'll love working with us if
• Revolutionising employment gets your heart racing.
• You thrive on the flexibility (and responsibility) of a remote-first business.
• Our values align, and shape how you show up every day.
• You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.
Plus, you'll get to enjoy a number of great perks, including
• A generous budget for your home office.
• Cutting-edge tools and technology.
• Reward and recognition programs - because great work should be recognised and rewarded.
• Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content).
• Employee Share Option Program: be an owner of Employment Hero.
• Annual Global Gathering - so far we've been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.