Customer Marketing Activation Manager

As Customer Marketing Activation Manager, you will be responsible for recommending, executing, and evaluating omnichannel activities for selected top customers in the United Kingdom & Ireland.

Alongside local Sales teams and our distributor partners you will deliver Joint Business Plans through online and offline activities that drive sales and build brand equity for Tork.

Reporting to the Customer Marketing Manager UK & Ireland the primary place of work is our Dunstable office, however under our hybrid working model you will have the opportunity to work from home, two days per week.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to hear from you.

What You Will Do

• Recommend and activate omnichannel customer marketing plans, including offline and online elements, for selected strategic customers, including promotional campaigns, communications calendar, and product launch support


• Build Tork brand Equity with distributors through delivering brand presence at trade shows and exhibitions in collaboration with Segment and Sales team


• Support the launch of product innovations and Segment/Brand campaigns following business unit strategy


• Develop a strong understanding of the major components of the Tork Brand equity and become the advocate amongst the sales and distribution teams


• Establish Tork's digital shelf presence on distributors webshops, utilizing content and content sharing capabilities via our Tork dealer interface; continuously monitor, analyse, and improve content integrity and accuracy in partnership with the distributor


• Provide support with budget management and campaign analytics


• Manage local marketing agencies to secure development of customised content


• In conjunction with Sales, make recommendations to optimise customers' product mix ensuring a robust marketing ROI, follow-up with corrective actions


• Be an active voice in the Region South-West/MEIA Marketing team to strengthen our differentiated omnichannel approach - sharing content / best practices / learnings across the region to support local teams


• Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers


Who You Are

If you are passionate about delivering on strategic marketing plans in collaboration with commercial colleagues and are driven by innovation in products across multiple B2B segments, then this could be just for you. Key to success is having an enthusiastic and open-minded approach to work combined with a strong sense of urgency. You will be a self-starter who is keen to activate and implement local strategies whilst also ensuring full delivery.

Looking for a new challenge to take your marketing career to the next level? Are you motivated and driven, and strive to continually develop your skills? Do you want to join a company with innovation and sustainability at the forefront of our strategy?, You will be highly customer focused, ideally gained within a B2B marketing environment, or have strong B2C experience. If you have market sector experience working with distributors that's even better, but not essential. Ideally you will hold a degree level qualification and have demonstrable experience working in a global matrix organisation.

You will be a confident and credible presenter with excellent communication skills and be adept at developing relationships with people across all levels of business. With extensive UK & ROI travel required to develop customer relationships you will also be required to travel 2-3 times per year within Europe.

As part of the Professional Hygiene team, the Customer Marketing Activation Manager focuses on delivering to our B2B customers with our global leading Tork brand. With a range of products, dispensing systems and solutions used in commercial settings, this business unit delivers expertise in hygiene and sustainability. You'll find Tork products such as toilet tissue, hand towels, napkins, wipers and skincare in office buildings, healthcare facilities, restaurants, hotels, schools, manufacturing sites, arenas and other public venues. To find out more visit www.tork.co.uk.

Essity manufactures products to promote health & hygiene globally. Our Professional Hygiene business unit is on an exciting, transformational journey towards shaping the future of the category. Our aim is to better serve customers' needs by leveraging the power of digital, analytics, technology and a differentiated omnichannel approach. This is a highly visible effort, with significant attention and investment over a multi-year period. It requires new thinking, capabilities, and approaches to successfully "bridge" the activities that remain relevant today to the emerging ones required to win tomorrow.

As part of this effort, Essity continues to build a best-in-class team to help drive this vision forward. There couldn't be a better time to join us and help grow our global presence., Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

In return we offer a competitive starting salary and benefits package (10% employer pension contribution, bonus earning potential, 27 days holiday plus bank holidays, private medical insurance) combined with the opportunity to work for a leading global organisation with many potential opportunities.

Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Working at Essity means a chance to improve well-being for people and opportunities to drive positive change for the society and the environment. As an employee at Essity, you will belong to an organization where you feel valued and supported to grow and challenged to generate business results in a collaborative and open atmosphere.