Customer Marketing Manager

The UK Customer Marketing Manager would be a part of the wider UK Marketing Team. They will be also work as part of the global Customers Marketing Team who has three core objectives:

• Adoption & Education: Deliver content to customers to support and educate them throughout their lifecycle with Employment Hero.
• Loyalty & Advocacy: Find, utilise and show appreciation to advocates and promote their stories with Employment Hero.
• Growth: Educate existing customers on additional products and services they can add-on to maximise their use of Employment Hero.
As a primary area of focus, the UK customers marketer will be driving the Loyalty and Advocacy objective in the UK. Secondarily, they will serve as the voice of UK customers and help bring a UK customer perspective to the other customer marketing objectives. The right candidate is a self-starter, keen to develop their career as a customer marketer, who enjoys working in a fast-paced, collaborative, high-growth environment. They will work across diverse remote-first teams working alongside the CRM, Brand and Content, and PR team.As our Customer Marketing Manager, you'll be responsible for:
• Working with the Head of UK Marketing and Head of Customer Marketing to develop a world class customer marketing function for Employment Hero - UK
• Being the customer champion for the marketing team
• Driving social proof initiatives like online reviews as well as case study production from identifying advocates in partnership with our Customer Success team to capturing their stories and nurturing their love of Employment Hero
• Managing end-to-end email marketing activities including: template development, briefing, editing, campaign set-up, segmentation, scheduling, testing, tracking and execution of dynamic content campaigns
• Driving a world-class Net Promoter Score (NPS) for the UK while also supporting on cross-market global customer initiatives
• Helping drive surveys and research to better understand the needs of our customers
• Working with the sales team to drive additional ARR from our customers by ensuring they are getting the most value out of our full product set
• Working with MarketingOps and other teams to execute personalised customer journeys - delivering the right proposition, at the right time, using the right channel
• Partnering with our Professional Services and Customer Success teams to deliver a world-class customer experience (throughout the implementation process and once they become a customer)
  
  Comfortable working with customers directly and being the positive and outgoing face of Employment Hero for our customers
• 4+ years of relevant marketing experience, ideally within a fast-paced, B2B industry ( tech, SaaS, and startups a plus)
• Proven experience developing and delivering successful CRM/customer marketing campaigns
• Proven experience driving social proof from a customer base of a SaaS product
• Hands-on experience with CRM management platforms, especially Marketo and Salesforce
• Demonstrable experience setting up marketing automations and workflows
• Strong communication and analytical skills
• Excellent written and verbal communication skills with high attention to detail
• Passionate about the potential customer & how automated campaigns and communications can aid every stage of their journey
• Comfortable testing and iterating on campaigns and running A/B tests
• You will have analytical skills and be data-driven in your thinking, and be proficient in reporting campaign effectiveness
• A creative problem solver and critical thinker, with great attention to detail
• Degree qualified in marketing or a related field (desired)
• Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
• Able to work independently in a "remote first" work environment and to agreed deadlines
• Willingness to take ownership Excellent xfn communication and stakeholder management skills
• Experience is important, but for us the biggest measure of success is people who can live and breathe our EH Way of working. Show us what you can bring to the table, and we'll empower you to let your talents shine.
  
  At Employment Hero, we're an ambitious bunch of people on a mission to make employment easier and more valuable for everyone. Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down. There's never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let's see if we could be a match!, The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/uk/careers/ In short, you'll love working with us if:
• Revolutionising employment gets your heart racing.
• You thrive on the flexibility (and responsibility) of a remote-first business.
• Our values align, and shape how you show up every day.
• You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.
Plus, you'll get to enjoy a number of great perks, including:
• A generous budget for your home office.
• Cutting-edge tools and technology.
• Reward and recognition programs - because great work should be recognised and rewarded.
• Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content).
• Employee Share Option Program: be an owner of Employment Hero.
• Annual Global Gathering - so far we've been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025.