Data Analyst

The role will join the Decision Analytics team, a part of the wider Data & Analytics team. We are an award-winning team (Data IQ Awards 2023 & 2024) and work as an enterprise function, so support across the business and provide analytical support in all areas: commercial, customer, digital, marketing and platform., The Data Analyst will have the following key responsibilities:

• Clickstream: become an expert in clickstream and behavioural data, so you can support our main stakeholders in understanding our digital journey and its value to the business.
• Marketing: extend your knowledge of online & offline marketing to analysing campaigns, customer touchpoints and behaviour; understand how marketing performance impacts commercial trade.
• Customer: champion a data led view on supporting the Burberry customer through customer journey analytics.
• Insight Delivery: you'll be directly responsible for extracting, manipulating and interpreting the wealth of information available to elevate your stakeholders beyond BAU reporting, allowing them to make decisions from a position of knowledge.
• Subject Matter Expertise: you must be experienced with marketing practices across bought and owned channels (Paid Search, Affiliates, Display, Social, Email, SEO etc) covering performance analysis and segmentation.
• Delivery Management: value-led prioritisation of your work and ensuring excellence in day-to-day operational and project delivery.
• Stakeholder Management: you'll proactively share key insights and trends on a regular basis with the immediate and wider teams.
  
  Influencing Skills: You'll have the ability to influence, engage with, and respond to stakeholders with credibility and impact.
• Creativity: You'll be an ideas person - you will be a creative thinker, have a hunger for novelty and newness with a keen interest in merging technology and innovating.
• Collaboration Skills: You're able to work collaboratively with others - understanding, respecting and leveraging different perspectives, skills and objectives to make the whole greater than the sum of its parts.
• Time Management: You'll be able to prioritise and communicate to stakeholders what you're delivering and when, reliably and independently.
• Self-Motivation: You will be driven to learn about and understand the business and, within your area of influence, the impact your work could have to its continued success.
• Value Focus: You're relentlessly focussed on value delivery and, taking an evidence-led approach, will always focus on the commercial value that your work can deliver.
• Communication: You'll invest in making sure that the work you do can be leveraged by as wide a set of stakeholders as possible and will proactively create and seek opportunities to share your work as widely as possible.
• Curiosity & Empathy: You love to learn, and this curiosity will lead you to a deep understanding of and empathy for the business & customer and of the objectives and needs of your stakeholders., Strong technical skills - hands-on experience in manipulating data sets using SQL or other is required, experience with clickstream data tools would be highly valued.
• Strong analytical experience - understanding and experience in techniques like forecasting, media mix modelling/optimisation, personalisation algorithms or clustering/segmentation will be a bonus.
• Experience in delivering a deep dive investigation on a complex/important topic - problem solving and working both independently and as part of a team to interpret and identify the key elements to be shared and communicated.
• Good working knowledge of web, digital and emerging technologies - including media and ad tech platforms from the major players.
  
  At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.