Data & Digital Solutions Specialist

This role manages the Kia UK customer database (currently Siebel, moving to Salesforce), with a focus on increasing the quantity and quality of data, ensuring effective use and ensuring compliance with relevant regulations and develops reporting for dealers, van centres and field teams on the management of Leads and Chat enquiries (open rates, conversion, etc). You will also act as an expert to support other teams and business partners in best practice for the collection, transfer, use and storage / retention of customer data, ensuring compliance with GDPR requirements.

Be responsible for the overall performance management of Digital and Data solutions reporting ( Siebel , Leads , Kia Chat, Salesforce etc)., Customer Database

• Manage the KUK customer database (currently Siebel) including all extracts and data flows, and provide reporting on database health and the quality and effectiveness of CRM campaigns


• Play a key role in the continued development of the database, including proposed transition to Salesforce


• Ensure KUK policies are adhered to and updated in line with latest legislation in respect of data storage, use and retention / deletion.


• Support marketing and other teams, providing advice, guidance and expertise to ensure compliance with legislation (GDPR) and to improve effectiveness


• Work with third parties and business partners to ensure compliance and best practice in respect of data storage and handling


Lead Management

• Manage third party suppliers to ensure the effective distribution of leads to dealers and van centres


• Develop and generate reporting on lead management to support dealers, van centres and field teams to improve conversion and performance


Chat

• Manage third party suppliers to ensure the effective operation of Kia Chat


• Develop and generate reporting on Chat follow up and conversions, supporting dealers, van centres and field teams


• Support the definition and roll-out of future phases of Kia Chat


Apps and Other Systems

• Support the development and implementation of future customer and data systems, including the development of the Kia website (One Web) and Kia Apps


General

• Develop and maintain up-to-date documentation for all systems and processes


• Develop effective and collaborative relationships with internal and external partners, acting as a though partners for the development of digital and data solutions


• Work closely with the CRM team to advise and support projects with the aim of improving overall CRM performance in Open Rates , CTRs etc.


• Manage and authorise data requests from KUK departments


• Set up a dashboard of regular, accurate and meaningful reporting and metrics on data collection and database health


• Manage and review all key reports identifying trends and challenges at a very early stage


• Develop an effective and collaborative working relationship with internal and external stakeholders and key agency partners.
  
  Minimum 2 to 3 years of experience in a data, strategy or reporting role within the Automotive or data sector


• Experience of CRM system development and integrations


• Experience of strategic development and management of data


Skills:

• Highly numerate and PC literate. MS Office advanced (PowerPoint/Excel) with strong presentation skills.


• Excellent interpersonal and communication skills.


• Business analysis, planning and data processing skills.


• Self-starter, motivated, driven, with a desire to learn.


• Demonstrate high energy and drive, and the capability to review and share insight


• Ability to interpret and present complex data.


• Understanding of GDPR


• Strong interpersonal skills with the ability to work effectively with various stakeholders within the organisation


• Logical and objective, with the ability to translate data and feedback into results and process.


• Strong data analytical experience
  
  Kia UK is a leading automotive brand offering one of the industry's largest range of models across multiple vehicle segments, contributing to it being the fifth most popular UK car brand in 2023. With more than 190 Kia dealerships across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 - Kia's first dedicated electric vehicle - and the new pioneering EV9.


Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK's Best Workplaces 2024 by Great Place To Work®, and also ranked in the 2023 Best Workplaces for Women. Excellent responses were given by Kia staff on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and sense of security.

Flexible working hours (core hours between 10:00am-3:00pm)

Hybrid working (up to 2 days a week remote working pro rata)

Employee Car Scheme (car lease + insurance all included from £80/month)

Onsite Chef -> free lunch every day

Private Medical Care (Vitality)

Annual Health Checks and free flu jabs offered on site

Private Dental Care (Denplan, £0 excess)

Pension with enhanced employer contribution

Income Protection & life Assurance

Critical Illness Protection

24 days Annual Leave + Bank Holidays

Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more

Financial hub providing free financial guidance and support

Work from anywhere for one week a year

Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)

Enhanced Paternity Leave

Free weekly yoga, football, and badminton clubs

Pool tables, dart board, and massage chairs onsite

Opportunity to get involved & give back via our charity partners

Birthday Vouchers

Celebrations such as our Spring Ball, Christmas events, Social Club and much more!

Location/Travel

The Kia UK Head Office is based in Walton-on-Thames, just a 5 minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.

There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.

Interview Process

Step 1: CV review

Step 2: Teams interview

Step 3: Face-to-face interview

We are committed to providing an inclusive and accessible recruitment process. We understand that every candidate is unique, and we welcome the opportunity to make reasonable adjustments to ensure that all individuals can fully participate in our interview process. If you require any adjustments or support to facilitate your interview, please do not hesitate to reach out to us. We are happy to discuss your needs and make arrangements that support your participation to best showcase your skills and qualifications.

At Kia, we are committed to employing the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and thereby not discriminating against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.