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Demand Generation Senior Executive

IPG Mediabrands, City of Westminster

Demand Generation Senior Executive

Salary not available. View on company website.

IPG Mediabrands, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted today, 22 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: 90e84aa2171d49af9842bebd21e50dbf

Full Job Description

  • Help plan, execute, optimise and manage ABM / COSY campaigns by using data and insights to craft strategy and align stakeholders
  • Regular client and external supplier interaction and relationship building
  • Prepare campaign level reporting, document and present learnings, findings and insights
  • Collaborate with your colleagues across Technical, CRM and Design craft streams to ensure cohesion
  • Ensure campaigns are executed according to the brief and in a timely manner
  • Working closely with the Demand Generation ABM / COSY Manager to share knowledge and support client growth
  • Working closely with and support junior team members to share knowledge and allow delegation of certain tasks

    This is a great role for you if you enjoy working in a fast-paced environment, getting involved in multiple projects, with multiple stakeholders and are obsessed with efficiency., We are looking for an ABM / COSY specialist who has a track record of creating, delivering, and implementing impactful ABM / COSY programs to profile, drive awareness, build solid relationships and create qualified pipelines for clients. Seeking an innovative and strategic problem solver with a passion and enthusiasm for the marketing field and with knowledge of how to approach ABM / COSY from 1:1 and 1:few to scale 1:many programs. Ideally you understand how ABM / COSY fits into a wider marketing ecosystem and have the requisite experience to help bring highly targeted, consistent and integrated programs alive across all levels of the business., Proven experience of digital marketing in a B2B environment
  • Channel experience within
  • Paid Social: LinkedIn, Facebook
  • Email Marketing & Content syndication
    • Proven experience managing ABM / COSY programs using marketing automation/CRM and attribution platforms like Marketo and Salesforce, among others Demonstrated track record in creating & managing high impact, results-driven, multi-channel ABM / COSY campaigns by using data and insights to craft strategy and align stakeholders Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members Experience building and launching sales tools like ROI calculators, sales playbooks, messaging docs, customer case studies, etc. Excellent verbal and written communication, effective time and project management skills, meticulous attention to detail with the ability to troubleshoot & problem solve, a people-first attitude, and a positive can-do mindset Understanding of industry leading ABM / COSY processes and capabilities Driven by brilliant execution and proven track record of implementing best in class marketing. Metric first focussed approach to campaign development Soft Skills:
  • Ability to partner and influence stakeholders from all levels across the business
  • Curious, ambitious, and able to manage multiple tasks simultaneously
  • Technical Skills
  • Tech and data savvy: knowledge of CRM tools and digital channels
  • Experience working with marketing automation tools (ideally Eloqua, Hive9, Tableau and Salesforce) to execute, measure and optimise integrated demand generation campaigns
  • Strong analytical mindset demonstrating successful marketing results and experience of measuring marketing attribution
  • Industry knowledge

    KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology.
    • Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

    We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
  • Flexi-leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
  • Free breakfast and free lunch
  • Early finish Fridays
  • Core Hours (Mon-Thurs, flexible start/finish times)
  • Retail discounts
  • Electric vehicle salary sacrifice car scheme
  • Wellbeing programme, including Headspace & flu jabs
  • Interest-free season ticket loan
  • Paid time off for Volunteering
  • Group Income Protection
  • Life Assurance
  • Private Medical Insurance or Health Cash Plan (dependent on level)
  • Group Personal Pension Plan with matched contributions from 3-6%
  • Generous Parental Leave & Pay
  • Independent mortgage advice
  • Financial education
  • Employee Assistance Programme
  • Free eye tests
  • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

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