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Design Lead (BT Business : Digital)

BT Plc.

Design Lead (BT Business : Digital)

Salary Not Specified

BT Plc., City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 3 weeks ago, 28 Aug | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 8d6ba89d359d410297d432318812d3ad

Full Job Description

  • Builds a world class product design practice that enables a talented, diverse, inclusive team of product designers and leaders to consistently deliver on projects and is well-balanced across a range of design skill sets

  • Oversees organisational wide product design activities at a high level of oversight

  • Ensures the delivery of world class digital-first experiences that achieve commercial goals such as increased digital channel share and have clear commercial and customer impact in line with global-first practices, accessibility, and inclusive principles

  • Sets the design practice's maturity roadmap, in both short term and long-term, in partnership with other design team leaders

  • Sets the product design review processes to ensure consistency and quality across all of BT's products to ensure experience principles are met and exceeded

  • Fosters collaboration and vision across the company, building alignment on priorities leading to product design and execution

  • Leads the implementation of continuous improvement opportunities to improve the design team processes

  • Manages experienced design and product professionals to develop current and future team capabilities and ensure performance, recruiting broad skilled multi-disciplinary designers with strong expertise in agile practices and methods applicable to user centred design

  • Champions product design with key stakeholders, making the business case for investments in the design system, promoting a user-centred design approach

  • Operates as an SME within own field of expertise, establishing and maintaining design communities and knowledge sharing activities with counterparts across BT Group


    • The skills and qualities needed to succeed:

    A spectrum of technical expertise to provide leadership to the team across the following skills (with a specialism in some areas):
  • Product Design, Interaction Design & Prototyping - helping define the order and experience of the users activities within the digital touch-points and driving efficiencies in this process across the team.

  • Visual Design, Tone of Voice, Branding & UI Finesse - crafting interactions into a simple and

  • delightful user interface that convey the brand values and guidelines via a Digital Design Language & Design System.

  • Content Design & Content Editing - ensuring we are creating and publishing user centred content across all formats including short and long form copywriting, visual assets and video content, including setting content governance, and meeting legal compliance in a robust, secure and stable manner.

  • Information Architecture & SEO - ensuring content is findable and usable to meet the needs of users and in a way that achieves commercial targets.

  • User Journey Mapping- designing end to end journeys with needs and data at their heart

  • User Research & Testing - discovering issues and needs regular qualitative learning

  • Micro Copy & Micro Interaction Design - ensuring each moment is intentionally crafted

    Exceptional collaboration and communication skills with an intrinsic ability to turn complexity into simplicity and generate big ideas.

  • Lean approach to action; continually finding ways to deliver more value to the customer and the business with less effort.

  • Strategic thinking and planning; driving efficient ways of working, looking to deliver the best-in-class experiences.

  • Strive to continually understand our customer and business challenges and craft experiences that help people move through our products and services with confidence.

  • You excel across the entire product development lifecycle, come with a growth mindset, innovative and bring a genuine desire to learn about our customers.

  • Passionate about all aspects of design and sharing your knowledge and expertise with others within and outside of the design community.

    BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.


    • We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

    Diversity & Inclusion:

    We hire for culture add, not culture fit. We embrace and encourage everyone to bring their unique personalities to the team, fostering an environment where they can freely express themselves with confidence and support. Our commitment to hiring people from diverse backgrounds enhances our team's values and enriches the quality of our work, allowing us to collectively achieve more than the sum of our individual contributions.

    Looking in:
    Leading inclusively and Safely:
    I inspire and build trust through self-awareness, honesty and integrity.
    Owning outcomes
    I take the right decisions that benefit the broader organisation.

    Looking out:
    Delivering for the customer:
    I execute brilliantly on clear priorities that add value to our customers and the wider business.
    Commercially savvy:
    I demonstrate strong commercial focus, bringing an external perspective to decision-making.

    Looking to the future:
    Growth mindset:
    I experiment and identify opportunities for growth for both myself and the organisation.
    Building for the future:
    I build diverse future-ready teams where all individuals can be at their best.,
  • Competitive salary

  • 25 days annual leave (plus bank holidays)

  • 15% on target bonus

  • Company car cash allowance

  • Life Assurance

  • Pension scheme

  • Private Medical cover

  • Direct share scheme

  • 50% off EE mobile pay monthly or SIM only plans

  • Exclusive colleague discounts on our latest and greatest BT broadband packages

  • BT TV with TNT Sports and NOW Entertainment

  • 50% discount for friends and family on EE SIM Only plans & airtime element off a Flex Pay plan