Digital Account Director

We are hiring for a Digital Account Director to play an integral role within one of our Client Planning teams, requiring deep experience and understanding of digital paid media, specifically Search. This role will serve several key clients across various digital channels, including but not limited to paid search, display and online video, as well as some paid social campaigns.

The role will spans multiple clients, including a key account role with a leading retail brand, as well as providing strategic digital planning and activiation support to several large charities and other commercial clients. Experience in direct response (DR) objectives is essential, with experience in upper funnel objectives being an advantage.

This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques, and a competent level of general marketing and creative processes. The position offers significant room for growth and career progression with training provided to cover any knowledge gaps.

Along with your strong digital technical skills, you will be client-facing and adept at presenting plans and reviews. You will help develop effective ways of working, managing, motivating, and training managers and executives.

The role offers substantial responsibility and all the rewards that come with it. You will be driving strategic growth through media planning, project managing, and reporting on media campaigns for key client accounts, helping to drive our rapidly growing agency forward.

WHAT YOU'LL BE DOING

• Take ownership on client accounts. Including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day to day campaign management, preparation and delivery of post campaign analysis and client entertainment.


• Quickly learning about and adopting Medialab's data driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solver


• Deliver accurate and detailed excel media plans and yearly forecasts across digital channels, including but not limited to, PPC, Display, Video and Social. Including providing reasoned rationale and performance projections based on client/platform data.


• Coordinating and managing campaigns on the above channels, and supporting the team in delivering these. Including the management of budget pacing.


• Leading the set up of tracking for digital campaigns including placing pixels. Running tests to ensure tracking is set up correctly and conversion events are accurately reported.


• Managing relationships with suppliers, tech-providers and partner agencies


• Presenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients


• Management and development of Account Executives, ensuring they are given the direction and skills to meet or exceed client expectations.
  
  Experience of delivering Paid Search to the highest standard. Including experimentation and an understanding of Google best practice. Experience of Modern Search, broad match, ad copy testing and P.Max


• Experience delivering Display and Video campaigns through the Google stack and other partners is desirable.



• You will be overseeing and working with social media campaigns, so a good understanding of Meta, CAPI & Advantage+ campaigns is desirable, as is experience with other social platforms, including TikTok / Pinterest / Snapchat.


• Deep knowledge and proven performance utilising key digital platforms; including but not limited to Google Campaign Manager, Facebook Business Manager, Google AdWords, Search Ads 360 and Google Analytics


• Deep understanding of digital performance to analyse clients' historic and current activity to inform your media recommendations.


• Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.


• Highly numerate and able to set and monitor budgets across multiple campaigns.


• Adept at juggling multiple projects for multiple stake holders.
  
  Medialab is the UK's leading independent media agency, and one of the fastest growing. We're a media agency that's made differently. Purpose-led, data-driven, founder-run and proudly independent.


Our independence means we can focus 100% on doing the right thing to secure success for our clients and our brilliant people. We work with a wide variety of clients including SunLife, Standard Life, Laithwaites Wine, EMMA, Save the Children, Mind, Guide Dogs, Alzheimer's Society, RNLI and Clearscore.

We're a diverse team of 150 people (and growing), based near Oxford Circus. Our people-first, purpose-driven culture has been key to our success. We commit to creating a more sustainable future through our partnership with FuturePlus, and foster a diverse and inclusive culture, though a number of DEI Communities to drive real change. We offer a supportive environment for working parents, carers, those who are (peri)menopausal and anyone else who needs it, and flexible working opportunities to all, from day one.

Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, by supporting our place in Campaign's 'Best Places to work' for 4 years in a row, and we recently won Silver in Campaign's Agency of the Year Awards.

Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year parties.

On top of that, we offer extra incentives which make life at Medialab even more rewarding:

• 25 days holiday, (including office closure between Christmas and New Year)


• Birthday day off


• Mental Health Awareness Day off


• Holiday buying scheme


• Hybrid working between office and home.


• Flexi-hours


• Work abroad scheme.


• Private Medical Insurance


• Health Cash Plan


• Life Assurance


• Discounted Gym Membership


• Retail discounts


• Quarterly reviews to enhance career progression.


• Continuous professional development and training - CPD Platinum accreditation by the IPA


• Internal mentoring programme


• Membership to Bloom and bespoke mentorship for female talent


• A long weekend/week away at Medialab's expense for long service


• Charity volunteering days fully paid.


• Free access to Health and Wellbeing Apps.


• Free professional counselling.Access to Mental Health Allies (1 in 15 employees are trained in Mental Health First Aid).


• Enhanced parental leave pay for new parents


• Virtual Dentist