Digital Analyst

ActionAid UK is looking for a Senior Digital Analyst to join our dynamic Digital team in London. In this role, you will have the opportunity to support the execution of effective media strategies and campaigns, manage media data and analytics, and contribute to our overall media efforts. If you are committed to our mission, values, and 'My Feminist Behaviours', and have a strong interest in media relations, content creation, and analytics, we want to hear from you. Join us in making a difference and shaping impactful narratives. Apply now to be a part of our team!, As a Senior Digital Analyst at ActionAid UK, you will play a crucial role in supporting the Digital in;

• Managing the end-to-end implementation of tracking across all websites using Google Analytics (GA4) and Google Tag Manager, maintaining systems and documentation to ensure content can be accurately monitored and reviewed


• Working with external agencies to implement tracking to support PPC campaigns


• Monitoring and analysing online data and produce actionable insights that drive improvements to site performance, user journeys, user engagement and conversion rates, using Google Analytics and other analytics tools


• Understanding goals and objectives of digital products and campaigns and advise on appropriate metrics and KPIs to measure success


• Delivering monthly performance reports and provide ad hoc advice, reports and analysis where requested including data visualisations and dashboards e.g. Looker (Data Studio)


• Implementing a structured approach to documenting and reporting findings to build insights and drive continuous learning and improvement


Commitment to feminist principles, safeguarding, and working in an organisation dedicated to the rights of women and girls is essential. If you possess a commitment to equality, diversity, and inclusion, along with a desire to continually improve your digital skills, we want to hear from you.

Are you a keen advocate of women and girls' rights in emergencies?

Are you passionate about media and communications?

Do you want to be part of a team that drives change and amplifies important voices?

ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. As part of the ActionAid Federation, we work with women and girls, our partners, and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want., ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.

ActionAid UK has a hybrid working policy for many of our roles. The requirement will vary from team to team and the responsibilities of individual roles. As a minimum, all colleagues are expected to attend the office 12 days per year, plus additional time for induction, training, and "Company Connection days." Some roles may require in-office attendance on all days and if so, these will clearly be marked as in-office roles.

Please note that ActionAid UK does not offer fully remote working options. We encourage you to discuss hybrid working expectations at interview.

Recruitment Processes:

Please note that ActionAid UK may review, shortlist and interview candidates prior to the closing date so we encourage all candidates to apply as soon as possible.

If we receive a very high response, we may close the vacancy early and will not accept further submissions., In 2017, the Government legislated that any organisation with over 250 employees needed to publish their gender pay gap. Even though ActionAid UK has fewer than 250 employees, as an organisation that champions the rights of women and girls we felt that it was important to publish our data. Download our gender pay gap report

Work-life balance


• Flexible working, core hours


• Generous annual leave


• Extra 5-day annual holiday purchase


• Pension contributions


• Employer-paid life assurance