Digital Brand Manager

Working as part of the UK SOF, OF Europe team and working closely with Category Development and Marketing Manager, these would be some of your main responsibilities :

• Help develop & implement best in class eCommerce conversion marketing plans to grow Biscoff sales across SB, SS, IC & CF across UK retailers including eTailers e.g., Ocado but excluding Amazon
• Build, maintain & develop a UK SOF Biscoff Digital Activation Toolkit which identifies the most appropriate & cost effective .com "Conversion to Purchase" strategies & tactics for each customer e.g., Paid Search, Banner Ads
• Manage all Retail Media Digital Marketing Activation providers e.g., dh, Citrus
• Working alongside Retail NAMs, help build & deploy the perfect e-Store within customer remit
• Manage all aspects of BrandBank
• Be responsible for flawless, end to end individual eCommerce campaign planning, management & execution
• Build & maintain a comprehensive eCommerce PCA Performance Insights library
• Manage all aspects of virtual eCommerce investment budget across NAM/Marketing budgets
  
  best in class, continuous, digital marketing experience on challenger/small to medium FMCG brand
• min 3-5 years practical hands-on experience of eCommerce & digital activation.
• extensive, hands-on experience with min x2 top 7 FMCG retailers.
• passion for FMCG
• "constantly curious" mindset
• exceptionally talented organisational skills.
• excellent communicator with proven & solid presentation skills to retailers/internal senior personnel.
• working with a fast paced, challenging business environment.
• ability to adapt with constant change & unforeseen challenges in a positive, "can do" way.
Competence profile: Comply with required competencies linked to Lotus Bakeries' Leadership Competence model
• Lotus Bakeries "TOP" values
Specific knowledge:
• Highly advanced user of all key eCommerce activation platforms e.g., Citrus
• Advanced user of Microsoft Office (Outlook, Excel & Powerpoint)
Personal competences:
• exceptional accuracy/excellent attention to detail
• tenacious, reliable, positive.
• excellent written & verbal communication skills.
• excellent interpersonal skills
• thrives working within a highly networked team
• experience of working with/influencing European colleagues advantageous
Education (degree):
• requires degree
This role will be expected to travel to customer meetings at head offices throughout the UK. The role is based in Wilmslow, Cheshire.

Verenigd Koninkrijk Manchester Lotus Bakeries, founded in 1932, operates worldwide in the indulgent and natural snacking segment with brands including Lotus®, Biscoff®, nākd®, TREK®, BEAR®, Kiddylicious®, Peter's Yard®, Dinosaurus®, Peijnenburg® and Annas®. It has 21 own sales organisations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in approximately fifty countries worldwide. Lotus Bakeries has around 2,700 employees and achieved a revenue of EUR 877,5 million in 2022.