Digital Clienteling Coordinator

As Digital Clientelling Coordinator you will be responsible for leading the execution of our Client Engagement Digital Clientelling programme.,

• End to end responsibility for the execution of the Client Engagement Digital Clientelling program, including service development, training, performance management, CRM activities and campaign orchestration globally.
• Structure and maintain a comprehensive digital clientelling calendar leveraging on data and customer insights to identify key journeys and opportunities
• Partner with the regional teams to develop, plan and improve clientelling activities through locally relevant campaigns, projects & initiatives.
• Work cross-functionally with the Data Science team to develop and leverage on data models and tools that could improve accuracy and personalisation of the targeted clients.
• Work hand-in-hand with Digital Marketing to ensure alignment and orchestration between the Client Engagement calendar and initiatives and the ones of the other channels within Burberry.
• Liaise with Digital and CRM peers to deliver to the regions relevant materials and services for clientelling activities to be used by CS to engage with clients.
• Through analytics and in partnership with Data teams, understand the impact and uplift driven by the clientelling activities.
• Share best practices, training and build capabilities at regional level.
  
  Experience of working with CRM databases and platforms as well as with tracking, measurement and analytics tools;
• Ability to work across a range of disciplines from data and analytics through to creative and marketing;
• Understanding of retail and luxury goods market;
• Experience in Tableau or other data visualisation tool (preferred but not required);
• Proactive and eager in taking part to innovative projects and work cross-functionally;
• Excellent organisational skills and the ability to prioritise competing demands;
• Ability to work independently and deliver a project under tight timelines;
• Ability to build and maintain stakeholder relationships.