Digital Communications Officer (Plus reserves)

Please note: Applicants should review all aspects of this advert to ensure a thorough understanding. If reviewing via a screen reader, please note that the Job Description, Benefits and How to Apply sections have been emphasised
Reporting to the Digital Communications Manager, the post holder will join our Social Media team which sits within External Communications.
This role contributes to the delivery of a substantial digital engagement programme guided by Intellectual Property Office (IPO) strategic communication priorities and those of our sponsor organisation, the Department for Science, Innovation and Technology.
The IPO is the agency accountable for intellectual property (IP) policy. It grants UK patents, trade marks, design rights, and educates businesses and consumers about IP rights and their benefits to business. IPO is also the government agency responsible for copyright policy.
This is an exciting time for intellectual property rights, which play a foundation role in enabling successful innovation and economic growth. Your input and creativity will help raise awareness and respect for IP. Our audiences include the intellectual property community, small to medium sized businesses (SMEs), business advisors, academic organisations, industry stakeholders and consumers as well as protecting and enhancing the IPO's reputation worldwide.

Working location
This role will be carried out in-line with IPO Hybrid working arrangements where staff are currently expected to spend at least 20% of their time working onsite from one of our offices. This role is based in our Newport office.
The requirement for attendance at an office location can vary by role so we would encourage candidates to discuss working arrangements with the recruiting manager to agree a reasonable balance between working from home and the office., The post holder will play an important role in delivering communications that are guided by the IPO’s strategic communication priorities, promoting knowledge of, and respect for, IP.
You will:
• undertake a valued role as a member of our Social Media team, in accordance with the IPO’s values as a diverse, inclusive, brilliant place to work
• oversee the daily management of all our digital channel activities, working closely in alignment with our Strategic Communications, Web, Campaigns, Creative & Print, Press & Media, Public Affairs and Enforcement teams, acting as a digital ambassador; identify key opportunities for promoting IPO messages by choosing and engaging with appropriate partners
• work together with IPO’s talented Creative team to develop engaging, persuasive, shareable digital content for IPO’s digital media channels, subscriber email bulletin and two blog platforms hosted on Gov.uk, including our blog partnership with BBC Dragons’ Den
• write, commission and edit written content that is engaging, timely and accessible and in line with the Government Digital Service (GDS) style guide; provide editorial content where needed within the wider team
• work closely with colleagues across the business and external partners to contribute to campaign planning using the Government Communication Service (GCS) OASIS framework and SMART objectives; evaluate the effectiveness of digital communications activity to assess effectiveness
• monitor and reply to comments across IPO social media channels, engaging with teams across the business to answer customer enquiries promptly and factually, horizon scanning for reputational risk
• co-ordinate and maintain our case study database and asset database
• grow the IPO ‘digital ambassador’ network by encouraging colleagues throughout the business to engage with social media channels., We'll assess you against these behaviours during the selection process:
+ Communicating and Influencing
+ Managing a Quality Service, During the selection process, we'll assess you against the Government Communication Service Professional Competency Framework.
Please select this link (page 20) to access the framework. Alternatively you can copy and paste Government-Communications-Professional-Competency-Framework.pdf (civilservice.gov.uk) (page 20) into your browser.
When completing your application form, please ensure that your 250 word example covers the below competency:
Impact:
+ Advise on, monitor, summarise and provide analysis of effectiveness indicators for digital communication.

When completing your 500 word Personal Statement, please ensure that you cover the following essential criteria:
+ Experience of working in an information and communications role with a variety of internal and external stakeholders.
+ Experience of taking time to consider the best communication channel to use for the audience, including making the best use of digital resources and considering value for money.
+ Use of insight to identify target audiences and partners, support decision making and help inform the overall communication approach.
+ Working knowledge of online content creation and social media management platforms and experience of keeping up to date with emerging digital trends.
+ Experience of writing for different media, including blogs., + Communicating and Influencing
+ Managing a Quality Service

+ A flexible working scheme with excellent development opportunities
+ 25 days annual leave moving to 30 days in annual increments (1 day per year) over 5 years of reckonable service. You will also get 8 days public leave and 1 day privilege leave
+ Family friendly policies that support modern working families and individuals with caring responsibilities
+ A variety of support functions; Staff Counselling Service, Peer to Peer Support Group
+ Eligibility for special and office-wide bonus payments
+ The opportunity to form part of our many inclusive network groups, find out more by looking at Intellectual Property Office (IPO) (diversityjobsgroup.com)
+ A range of wellbeing initiatives; Onsite Gym (Newport office), Eye Care Scheme, Volunteering Programme, Cycling facilities
+ Free car parking is available on site at our Newport office

Alongside your salary of £30,269, Intellectual Property Office contributes £8,768 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.