Digital Demand Generation Manager

SAP Emarsys is looking for an exceptional Digital Demand Generation Manager to join our growing Marketing team. In this important role, you will work directly with the Director of Demand Generation and Digital team driving marketing program activities for Emarsys's offerings, industries and audiences - whilst working closely with the Field Marketing Managers in dedicated key regions., You will help to drive key demand generation programs and execute campaigns that accelerate pipeline across:

• Paid Media (LinkedIn, Google, Facebook, Instagram)
• Digital Media & Content Syndication
• Webinars
• Online & Offline Events
• Email
• Lead Nurture
  
  We are looking for a digital-savvy demand generation marketer adept at understanding buyer personas, key market and product messaging in order to translate them into successful marketing campaign programs that fuels pipeline for our global sales teams.
You will work with the global demand/ digital team, field marketing, content marketing and product marketing to execute digital campaigns - from global to local. You have experience in optimizing optimal delivery through digital channels, as well as work with the SDR organization to optimize lead management and effectiveness. We are looking for candidates who have a strong understanding of the buyer journey and executing on the internal side of demand activation through website CMS (Wordpress), marketing automation (Marketo) and CRM (Salesforce) experience., We are looking for an exceptional marketeer with 5+ years' experience in B2B marketing with at least 3 years of working in the digital space. Ideally, you will have worked on behalf of, or for a B2B SaaS company.
• 5+ years' experience working in B2B marketing
• 3+ years of experience of working in digital marketing, executing programs, campaigns and Account Based Marketing
• Solid understanding of the buyer journey and demonstratable experience of building campaigns for "top of the funnel" through to the "bottom of the funnel"
• Serve as the primary liaison between Global, Field Marketing and revenue teams
• Hands on experience & understanding of Regional Paid Media (LinkedIn) campaigns and cost-per-lead channels such as Content Syndication, Media Partnerships and Webinars
• Demonstratable experience of tracking, measurement, and analytics
• Adept at working with multiple team members to take key messages and translate into briefs for engaging content that will fuel your execution through digital channels
• Experience with a Marketing Automation platform (ideally Marketo)
• A history of generating quality leads through the campaigns and channels you have been managing and working closely with sales/SDR teams
• Competency in Salesforce would be a valuable addition
• Manage campaign localisation (where relevant, translation support will be available)
• Additional language (Spanish) would be a bonus
  
  Emarsys, An SAP Company, is the omnichannel customer engagement platform, which empowers marketers to build, launch, and scale personalized cross-channel campaigns that drive business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies - crowdsourced from leading brands across your industry - our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results fast
(Adapting to our environment for office based, hybrid or remote working, we've hired and successfully onboarded a multitude of people across every division and region, developing ways of working to make sure new joiners feel part of our team. That being said, please let us know if you have any specific requirements as part of the recruitment process that will help us better accommodate you and improve your experience)

What we Offer
• A fast-growing company with an international presence, innovative outlook and a strong market position, blending the best parts of a 'start up' mentality with the security (and resources) of an established multi-national
• The opportunity to contribute to a bespoke, complex and successful product focused on innovation
• A learning environment, heavy on personal and professional development that allows you to both learn from some of the best in the industry and own your own career
• An inspiring and positive environment, working alongside talented, friendly and passionate people
• A commitment to hybrid and trust based working, with access to 2 floors in The Scalpel building for when you do want an alternative space to work, socialise, hold meetings and check out amazing views
• Competitive salary plus additional performance related rewards
• Comprehensive benefits: pension scheme, private health care and cash plan options, subsidised gym membership, life cover and many more.
• Exclusive membership to Perkbox - an innovative discount platform for local and national businesses including offers on cinema tickets, travel, gifts, dinner, coffee and more.
At Emarsys, we are committed to building diverse teams with a rich variety of perspectives and experiences. If your job profile closely aligns with our essential requirements and business need, we encourage you to apply. We are dedicated to assessing your competencies, learning agility and passion and not your age, disability, familial status, sexual orientation, gender, race, ethnicity, religion or nationality