Digital Manager

Research, deliver, optimise, and report on national and international digital campaigns across both leisure and business audiences in order to promote Manchester as a great place to visit, meet, invest, and study.
Delivery of digital elements of Marketing Manchester's partner activity across tourism, hospitality and leisure, business tourism, and other stakeholders and partners, across all digital channels including website, video, email, and social media.
Responsible for creating and sourcing high-quality content to utilise across all digital channels, including written, video, photography, and more, to maintain Marketing Manchester's position as a cutting-edge DMO.
Liaise with key stakeholders and partners to identify shared goals and collaborations to embed Marketing Manchester activity in future planning.
Developing rich written content and implementing SEO strategies to ensure that content performs well and meets agreed objectives.
Ensuring that all partner activity is accurately and efficiently logged in Marketing Manchester's CRM, and the quality of data is maintained.
Identify opportunities to harness technology, digital opportunities and trends in consumer interaction with digital platforms to implement across the organisation and deliver increased performance.
Develop and implement the strategy for Marketing Manchester's digital platforms to maximise use and engagement.
Represent Marketing Manchester in appropriate networks and forums and raise the profile of digital activities being undertaken by Marketing Manchester., As part of our application process, you can ask to be considered under this scheme if you are from an ethnic community or have a physical or mental impairment that has a substantial and long-term negative effect on your ability to do normal daily activities. Providing that you meet the essential criteria for the role, you will then be invited for an interview. Your guaranteed interview application will only be shared with the Hiring Manager and our Internal Recruitment Team.

We are a member of the national campaign Ban the Box; this campaign aims to open opportunities for people with convictions to compete for jobs. We're supporting the campaign by removing conviction questions at the applications stage.

GC aims to promote a culture of flexibility and agile working. Going forward we will be transitioning to a culture where full agile working will be a feature of many of our roles. We also recognise that there may be a need for more permanent flexibility in your working arrangements and in such cases, we encourage you to have these discussions at the interview stage, to enable your flexible working request to be considered as early as possible.

Working with partners, stakeholders and suppliers to ensure digital activity is fit for purpose.
Managing multi-platform development and campaigns within set budgets.
Experience of successfully managing and developing digital platforms.
Digital platform infrastructure and development technologies.
Confident in communicating with different users and stakeholders.
Ability to engage stakeholders in digital development.
Skills Required

Successfully manage digital channels and marketing campaigns.
Ability to assess company requirements and implement suitable digital marketing technologies to meet company objectives within budget.
Ability to manage people.
Knowledge of how to use digital channels to effectively communicate with audiences and able to create written, image and video content.
Understanding customer journeys on digital platforms to ensure successful activity.
Excellent understanding of the digital environment and new technologies.
Management of social media platforms.
Understanding of SEO.
Have a passion for Manchester.
We are committed to increasing the diversity of our workforce, we provide a guaranteed interview to applicants who meet the essential requirements for a role. This commitment applies to candidates who have a disability or are from a diverse ethnic community.

Marketing Manchester is the agency charged with promoting Greater Manchester to a global audience as a place to visit, invest, meet and study. As the city-region's Destination Marketing Organisation, Marketing Manchester is responsible for the strategic positioning of Greater Manchester and the development of its promotional brand framework.

Marketing Manchester leads on the visitor economy and incorporate the Manchester Convention Bureau and Sports Bidding Unit. Marketing Manchester delivers campaigns in partnership with MIDAS focused on the promotion of frontier sectors including digital, innovation and green, and undertakes a range of place promotion activities, for capital investment and real estate sector.

Marketing Manchester has an exciting new opportunity for a Digital Manager to sit within the Digital team, which has responsibility for a wide range of digital channels, content and campaigns to achieve the organisation's objectives. The Digital Manager will support the development, delivery, and reporting of a wide range of digital marketing campaigns, content development, and partnership activity across B2B and B2C audiences. The role will have a responsibility for the delivery of all digital elements of Marketing Manchester's partnership activity to fulfil partner and stakeholder requirements.