Digital Marketing Director

The Paid Media Director is responsible for leading and executing paid media strategies to drive business growth and achieve marketing objectives. This role involves developing, managing, and optimizing paid media campaigns across multiple channels, including search, display, social media, and programmatic advertising. The Paid Media Director works closely with internal teams and external agencies to ensure that all paid media efforts are cohesive, targeted, and effectively aligned with the company's overall marketing and business goals. They are responsible for managing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI.,

• Develop and execute multichannel paid media campaigns to drive business growth and reach target audiences.


• Manage and optimize paid media budgets to ensure maximum ROI.


• Collaborate with internal teams and external agencies to create compelling and effective advertising content.


• Analyze market trends, consumer behavior, and the competitive landscape to adjust campaigns accordingly.


• Track, measure, and report on campaign results, providing actionable insights to relevant stakeholders.


• Develop and maintain relationships with stakeholders, agencies and third-party vendors.


• Implement process improvements and best practices to enhance operational efficiencies.
  
  Bachelor's degree in business, finance, marketing, or advertising., Relevant and demonstrable experience in paid media, in B2B and/or commercial real estate or similar


• Demonstrable experience using data to drive specific targeting and marketing recommendations.


• Deep hands-on knowledge of paid media platforms covering search/social/display/programmatic


• Demonstrable experience with content syndication programs and vendors.


• Proficiency in programmatic platforms such as StackAdapt and TradeDesk.


• Excellent project management, communication, and collaboration skills.


• Proactive approach to problem-solving, with strong analytical skills.


• Strong analytical skills, attention to detail, and in-depth understanding of B2B web metrics and KPIs.
  
  Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.


JLL supports the Whole You, personally and professionally.

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally., Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.