Digital Marketing Executive

We are looking for a new team member to join our experienced Marketing & Business Development Team, based at our Head Office in Carlisle, to assist with the delivery of our digital marketing strategy, optimise our online presence and support our cross channel marketing campaigns. This is a fantastic opportunity for someone who is passionate about digital marketing and is keen to apply and develop those skills further. The Digital Marketing Executive will assist the Marketing Manager to translate strategic plans into effective tactical digital marketing activities and feedback results. This will include maintaining and updating the firm's websites, creating digital marketing campaigns, and working alongside other members of the team to deliver key objectives around traffic growth, customer acquisition, and retention and profitability. The main elements of this role will include:

• Preparing digital and content marketing plans in conjunction with the wider Marketing Service Line strategy
• Being a guardian of the Armstrong Watson brand in visual and written content
• Developing the firm's website and ensuring the content aligns with Armstrong Watson's brand and values
• Facilitating digital marketing campaigns over multiple channels such as CRM, Google Ads, Paid Social, YouTube, Google My Business and Affiliates etc
• Measuring and reporting online activity across all digital platforms using digital tools such as Google Analytics (GA4), Bit.ly, Google Ad Manager, Facebook Business Manager and Hootsuite etc
• Optimising and analysing digital channels / campaigns to drive successful performance
• Seeking new digital opportunities through competitor and keyword research, and utilising digital tools such as SEM Rush
• Analysing website traffic and advert engagement data and reporting findings to the wider team and firm in a clear and concise manner
• Working with key internal stakeholders on the facilitation of digital integration projects such as CRM initiative, Customer Portal and Recruitment Softwares etc
Please note that we will not be accepting candidates from agency suppliers in connection with this vacancy.


• A minimum of 1 years' experience in a similar role and / or hold a digital marketing related degree or equivalent
• Confident using Google Ads, Google My Business and have experience of setting up Google Keyword and Social Media Advertising Campaigns
• Experience in digital marketing across key marketing channels with a good understanding of both paid and organic channels
• Confident using Google Analytics (GA4)
• Experience of managing social media pages
• A sound working knowledge of current digital marketing practices
• Proficiency in using Microsoft Office programs
• Strong organisational and administrative skills with impeccable attention to detail
• Self-motivated with high-levels of enthusiasm and have the ability to work well to tight deadlines
• Excellent communication skills
Desirable
• Knowledge of basic coding language such as HTML and CSS
• Experience of using Social Media Scheduling Software
• Graphic Design competency and be able to use Adobe Creative Suite
• Ability to use Email distribution software such as Campaign Monitor, and Mailchimp etc
• Experience of using a CRM system, specifically inputting and drawing down data
• Experience of using video editing software
  
  Armstrong Watson are a trusted and leading independent Accountancy and Business Advisory firm based in the North of England and Scotland. Our services and advice are all centred around our Quest to support our clients to achieve prosperity, a secure future and peace of mind, which cannot be achieved without the expertise of our dedicated and valued colleagues.
With approximately 700 colleagues situated across 19 offices, our people and our culture are at the heart of what we do. We recognise the unique impact we have on not only our clients, but also our colleagues, and the communities in which we operate. Our success is dependent on every colleague embracing all four of our core values: Honesty, Humanity, Trust and Passion.

In return for your hard work helping us shape our future growth and development; we will provide a competitive salary and a positive benefits package which includes:
• Salary Sacrifice Employer Contribution Pension Scheme including Life Cover (4x salary) and Income Protection
• Competitive Annual Leave entitlement up to 26 days, plus Bank Holidays
• Annual Leave Purchase Scheme allowing you to buy up to 5 additional days annual leave each year
• Smart Working Policy, giving you the ability to balance home and remote working
• Health Shield Cash Plan (cash back on a range of Health benefits and discounts on holidays, fashion and entertainment)
• Employee Assistance Programme (24/7 confidential support for wellbeing and health)
• Paid flu jabs and eye tests
• Introductory Commission Scheme (financial reward if you refer a new client)
• Employee Referral Scheme (financial reward if you refer new AW colleagues) enabling you to claim up to £2,500 for each referral
• Ongoing access to online training courses and materials
• Paid professional membership fees
• Charity of the Month
• Colleague of the Month
• Subsidised social events throughout the year
In addition to all the benefits you would expect from an award winning employer, you will be given the utmost encouragement and support to develop your career further. When you're with us... we're with you.