Digital Marketing Executive

As the sole Digital Marketing Executive at Mo-Sys, you'll be responsible for executing thoughtful initiatives that expand our online presence, build meaningful industry connections, and foster brand engagement. Your role will centre around refining our digital presence to maximise impact, leveraging insights to shape a cohesive brand narrative. This is an exciting on-site position based in Greenwich, London. To support the highly collaborative nature of our Marketing team, this role is office-based. However, there is the potential for up to one day per week of home working after the probation period. There is an occasional need to travel to overseas industry events with the Mo-Sys team, though we don't anticipate this being needed more than once every six months or so. What You'll Do:

• Take ownership of the website's content strategy, posting fresh material, including industry news, blogs, and event highlights.
• Conduct research and implement strategies to increase our online visibility and traffic, taking initiative to ensure continuous improvement in website performance.
• Develop and implement digital marketing strategies across social media, website, and email channels to drive measurable growth and engagement.
• Create and post targeted content that resonates with our audience and enhances our brand image. Produce and share existing high-impact content, from blogs to website updates, with a focus on consistency and relevance.
• Monitor industry trends and initiate discussions across platforms to reinforce Mo-Sys's position as a thought leader. Engage directly with key industry players, influencers, and partners to build and strengthen relationships.
• Plan, execute and monitor the success of email marketing campaigns using Mailchimp, including; list management, segmentation, and A/B testing. Optimise campaigns to drive consistent engagement and identify new outreach opportunities.
• Regularly monitor digital performance through tools such as; Google Analytics and Google Search Console, refine and adjust your strategy based on performance metrics.
• Conduct detailed competitor and market analysis, identifying key trends and potential areas for growth. Provide strategic insights to guide Mo-Sys's digital marketing roadmap.
• Plan and coordinate digital engagement strategies for major industry events, such as IBC Amsterdam and NAB LA. Represent Mo-Sys at these events to network, engage with industry stakeholders, (occasional travel required) and promote our solutions.
  
  Experience as Digital Marketing Executive, Content Manager or similar required.
• Familiarity with LinkedIn marketing and engagement strategies.
• Ability to utilise Mailchimp, Google Analytics, and SEO principles.
• Ability to create short-form content and manage digital campaigns.
• Passion for our products, confidence towards marketing in our industry.
• Excellent analytical skills to assess content and campaign performance.
• Quick learner, adaptable to new challenges and evolving company needs.
• Strong teamwork and collaboration skills, a proactive approach to problem-solving., We pride ourselves on having endless creativity, a "can do" attitude and a friendly family feel to the company. We're looking for people who make all the difference in nurturing an inclusive, down-to-earth culture. We embrace fresh ideas, encourage innovation and value openness. We believe that great ideas come from anywhere and encourage our teams to work together across positions, departments, and geographical locations. We are searching for individuals who have a true passion for their work and show respect to others.
  
  Mo-Sys is an award-winning, world-renowned manufacturer of virtual production solutions and camera robotics for film, HETV and broadcast, empowering high-quality AR, VR and virtual production. We ship to broadcasters in 40+ countries to a customer base including BBC, Netflix, Fox, CNN, ESPN and Sky. Mo-Sys remote heads and robotics are used on many Hollywood blockbusters including Life of Pi, Birdman, Shape of Water, Tron, Source Code and Adjustment Bureau. We have also delivered boundary-pushing technology projects in close collaboration with clients like Red Bull Air Race and the film Gravity.
  
  Casual office environment
• Subsidised office lunches that promote healthy eating and encourage you to try something new
• While we request some flexibility from you, we're also open to flexible work hours to accommodate a win-win situation for all
• We have a continuous development budget to put towards courses, training and conferences
• Private health insurance with AXA Health that covers many physical and mental health costs, including dental and vision cash back
• Gym membership discounts via AXA Health
• Group life insurance and a 24/7 Employee Assistance Program (EAP)
• Cycle to Work scheme - we'll buy a bike up-front, and you can pay it off over the next 12 months via a salary sacrifice scheme
• We organise occasional in-person office socials to make sure you have the opportunity to build on deeper trusting connections with peers
• 33 days base holiday (25 days + 8 bank holidays) including company closure between Christmas and NY