Digital Marketing Executive

A candidate is not expected to have had experience in all these responsibilities, but a successful candidate will demonstrate good knowledge of what is involved (at least in theory) and indicate their eagerness to undertake.

• Website content population and website administration, ensuring web best practices and SEO
• Google Ads administration, creation and monitoring, ensuring we meet specific KPIs
• Social Media and PPC advertising monitoring
• Websites' performance and analytics (using Google Analytics, Ahref, SEMRush)
• Conduct research for digital ops (SEO, Backlinks investigation, Competitor Analysis)
• Administer Custom ChatGPT bot across several brands
• Create, launch and analyse Email Campaigns, ensuring best practices for email sends
• Work with HubSpot CRM and Microsoft 365 CRM to manage website integrations e.g. Contact Forms
• Use tools such as Typeform, JWPlayer, Monday.com , Office365 Suite for every day operations
• Manage ad-hoc tasks set by the Manager to support operations of Sales and Marketing Managers, CGS is dedicated to safeguarding and promoting the welfare and well-being of children and young people. As such, appointment is subject to the satisfactory completion of safer recruitment employment checks in line with KCSIE guidelines.
This will include satisfactory references, enhanced DBS from the Disclosures and Barring Service and, where applicable, any international equivalent being obtained. Shortlisted candidates will be subject to online checks which may include social media.


• Collaborative skills - The post-holder for this role will have to collaborate with multiple teams across the business. They will need excellent interpersonal skills with ability to build effective relationships with internal and external stakeholders at all levels.
• Communication skills - The ability to speak and write to a high standard with good grammar is crucial. In part for effective operations / work with the colleagues and in part for deliverables being public facing e.
g. website pages needing good proofreading and eye for detail. Excellent tasks prioritisation and organisational skills The role has a wide variety of tasks with different levels of urgency and interdependence with other colleagues work. Post-holder will need to keep themselves and colleagues to account for delivery of tasks. Innovative and eager to learn The post-holder will benefit from being trained by a senior digital marketing manager with advanced experience in website development and design, search engine optimisation, pay per click advertising and CRM integration, as well as marketing and business in the online arena.

CATS Global Schools is a leading education group committed to inspiring the next generation of world shapers. With a history dating back to 1899, but a focus on the future, our group brings together 16 institutions comprising independent boarding schools, an Arts University College, English language schools and a variety of summer programmes in the UK, US, Canada and China. Each year, we provide 18,000 students around the globe with the education they need to develop real-life skills for the future. We are dedicated to academic excellence and our students benefit from our well-developed links to over 40 top global universities. We create a positive learning environment where every student is empowered to make a contribution to shape their world. This is made possible because of the commitment of our pioneering, persevering people who do the very best for our students.

Cycle to work Scheme Tech Scheme Car Scheme Free flu vaccine through Healthshield Free eye tests Financial wellbeing support via WageStream Employee Assistance Programme Group income protection GP24 : GP Access for all Health Cash Plan Death in Service Long service awards Employee referral scheme Enhanced Maternity and Paternity pay