Digital Marketing Executive (Growth)

As a Digital Marketing Executive (Growth), you will be part of a dynamic marketing team and have an exciting balance of responsibilities, split between paid advertising and website A/B testing. This is an excellent opportunity to develop a career in digital marketing, working on cutting-edge tools and platforms in a supportive and collaborative team environment where you can learn and grow. You'll love this role if:

• You have a strong interest in Conversion Rate Optimisation (CRO) and paid advertising
• You're analytical and enjoy pulling meaningful insights out from data
As a Digital Marketing Executive (Growth), you will work on: Paid Advertising
• Planning, creating, and executing paid advertising campaigns across a range of channels including Google Ads, Meta, LinkedIn and other platforms
• Developing campaign creative through copywriting, image and video editing
• Monitoring, analysing, and optimising campaigns and reporting on performance
• Working collaboratively across multiple teams to achieve collective goals
• Research opportunities to test new platforms and grow advertising revenue
Website A/B Testing
• Analysing website data to understand user behaviour and conversion blockers
• Using tools like Google Analytics and Hotjar to identify user pain points and opportunities to improve website user journeys
• Scoping, planning, and execution of website A/B and multivariate tests
• Monitoring ongoing experiments to derive actionable insights and reporting on results
• Coordinating with developers and designers to ensure optimisations are implemented
• Working with marketing and web development teams to implement CRO best practices
Other
• Working with marketing teams to align tests and optimisations with show objectives
• Tracking and report on key performance indicators (KPIs)
• Support in providing insights and recommendations to influence decisions
• Ensuring targets, timelines and deliverables are met
• Supporting the central marketing team with ad hoc tasks as and when required
  
  A good understanding of marketing metrics and how to influence them
• Content creation skills using image and video editing tools such as Canva
• Understanding of website A/B testing, UX principles and website user journeys
• Knowledge and/or experience in paid advertising campaign setup, analysis, optimisation & reporting would be a bonus
• Detail oriented analytical mindset with the ability to interpret data and derive insights
• Strong communication skills for collaborating with teams and presenting insights
• Experience updating websites in line with learnings and best practice
• Effective interpersonal and communication skills
• Good time management with an ability to prioritise effectively and meet deadlines
• Good overall IT skills including Outlook and Microsoft Office
• Eager to learn, adapt and grow within a role
Useful tools (experience desirable but not essential)
• Experience using content creation tools such as Photoshop, Canva or Premier Pro
• Familiarity with website A/B testing tools such as Optimizely
• Experience of using website analysis tools such as Google Analytics and Hotjar
• Experience using CMS such as WordPress and page builders such as Elementor
• Exposure to Meta and Google Ads advertising would be a bonus
  
  £27,000 per year
• Contract
• Full-time
• 11 hours ago
• Apply easily
Digital Marketing Executive (Growth) (£27,000) 6 month FTC At Immediate, we're home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World Magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We're the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer. Whether it's the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones - we help bring our audiences joy!,
• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces