Digital Marketing Manager

Role Purpose

At Vodafone, we work every day to build a better future, for a world that is more connected, inclusive and sustainable. Travelsim is Vodafone's proposition for the hundreds of millions of international travellers that are looking for an easy and affordable solution to stay connected with friends, family or business partners while abroad, beyond their roaming plan. Travelsim is a key growth pillar at the heart of our Commercial strategy at Vodafone Group. We are breaking new ground with innovative offers and technologies like eSIM and our goal is to become the operator of choice for travellers abroad.

The Digital Marketing Manager will be a key member of the marketing team, with the ownership and responsibility to lead and drive growth for Vodafone's Travel Sim business digitally, by defining & executing digital marketing campaigns and customer experience. The successful candidate will have a leading role working across cross-functional teams and will be working with external partners (e.g. Meta, Google), platforms and technologies to own, design and execute digital marketing campaigns that drive commercial impact i.e. customer acquisition, upsells, retention, brand awareness and consideration.

The successful candidate will design and execute all digital marketing activities related to travel sim, including management of internal and external digital marketing platforms (for Search, Social etc) across multiple geographies. The objective will be to help Vodafone scale its Travel Sim business globally, delivering superior customer experience and revenue growth, in line with Vodafone's commercial strategy and budget availability

What you'll do

• Propose, design and lead the digital marketing strategy across multiple channels


• Lead on all digital marketing activities, co-ordinating with the cross functional team


• Implement and manage marketing campaigns for Paid Search, Paid Social and Programmatic


• Manage Search Engine Optimisation


• Create and monitor Social media campaigns on platforms such as Facebook, Instagram, Twitter, etc


• Define A/B testing campaigns and continuously review & optimise campaigns per region/country for maximum performance and ROI


• Analyse key performance indicators (KPIs) to assess campaign effectiveness


• Stay up-to-date with industry trends, algorithm changes, and emerging technologies in digital marketing


• Work closely with Brand & creative teams on creatives, optimisation & budget management


• Map, review and propose improvements to CX design


Who you are


• Subject matter expertise across paid channels including Facebook, Google, Instagram & Programmatic, SEO & marketing strategies (ATL/BTL/TTL)


• Hands-on expertise with marketing tech, including Adobe Analytics, Adform, Tealium IQ, Google Search Console etc.


• Excellent analytical and problem-solving skills with a track record of data-driven approaches to solving complex product & business problems


• Experience in managing cross-functional digital and IT teams, internally and externally


• Strong technical understanding of platforms and latest technologies


• Strong analytical skills and ability to do quick turn arounds.


What's in it for you

We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.


• Yearly bonus: 10%


• Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year


• Charity days: 5 days/year


• Maternity leave: 52 weeks, the first 13 weeks are fully paid, followed by 26 weeks of half pay


• Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.


• Access to: private medical, private dental, free health assessments, share save scheme


• Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan


• Hybrid working - twice a week in the office


Not a perfect fit?

Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

Who we are

You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.

As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.

Together we can.


• Subject matter expertise across paid channels including Facebook, Google, Instagram & Programmatic, SEO & marketing strategies (ATL/BTL/TTL)


• Hands-on expertise with marketing tech, including Adobe Analytics, Adform, Tealium IQ, Google Search Console etc.


• Excellent analytical and problem-solving skills with a track record of data-driven approaches to solving complex product & business problems


• Experience in managing cross-functional digital and IT teams, internally and externally


• Strong technical understanding of platforms and latest technologies


• Strong analytical skills and ability to do quick turn arounds.
  
  You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.


As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.

Together we can.

We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.


• Yearly bonus: 10%


• Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year


• Charity days: 5 days/year


• Maternity leave: 52 weeks, the first 13 weeks are fully paid, followed by 26 weeks of half pay


• Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.


• Access to: private medical, private dental, free health assessments, share save scheme


• Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan


• Hybrid working - twice a week in the office