Digital Marketing Manager

We're seeking a data-driven Digital Marketing Manager to help drive our growth during an exciting time, as we build a new website to support our rapidly expanding business.
You'll lead digital strategy across multiple channels, manage budgets, and deliver impactful campaigns. This role is ideal for someone with a passion for SEO, content marketing, and a "test and learn" approach, who excels in a fast-paced, collaborative environment., + Lead digital marketing strategy and execution across all channels, including website, email marketing, social media, automation, and paid.
+ Drive the development of a new corporate website, ensuring SEO best practices are followed, optimising user journeys, and maximising lead generation potential.
+ Oversee and optimise the digital marketing budget to maximise ROI across campaigns and channels.
+ Manage external agencies to achieve business objectives and ensure the delivery of high-quality campaigns.
+ Work closely with subject matter experts to create SEO-optimised longform content that drives organic traffic and conversions.
+ Proactively plan, execute, and measure A/B tests and other experiments across digital channels to improve conversion rates.
+ Deliver multi-phase marketing campaigns in collaboration with the Senior Marketing Manager and Regional Sales Teams.
+ Own reporting of the marketing funnel, delivering monthly insights that highlight trends, identify opportunities, and recommend strategies for improvement.
+ Collaborate closely with regional sales teams to deliver MQL/SQLs pipeline targets, ensuring alignment between marketing and sales objectives

+ 3 to 4 years of experience in a digital marketing role, with a proven track record of delivering successful campaigns.
+ Bachelor's degree in marketing or a related field (additional certifications in digital marketing, SEO, or automation platforms are a plus).
+ Proficiency in WordPress, Salesforce Account Engagement (Pardot), Adobe Creative Cloud and Google's Suite or equivalent platforms.
+ Experience with SEO tools (such as SEMrush) and strong skills in SEO and content marketing strategies to drive organic growth.
+ Strong understanding of paid and organic LinkedIn and experience managing paid search campaigns.
+ Excellent communication skills, with the ability to build strong relationships with internal teams and external agencies.
+ A data-driven and "test and learn" mindset, with a passion for continuous improvement and optimisation.
+ A self-starter attitude with the ability to adapt and thrive in a fast-paced, results-oriented environment.
+ Comfortable working within brand guidelines, creating impactful digital designs across channels, and using data insights to inform creative decisions.

ONYX Insight is a growing technology and engineering organisation in the renewable energy sector. Our vision is to build a more efficient future by becoming the world's most innovative provider of predictive technology solutions. Our advanced sensing, software and analytics combined with our engineering experience are deployed on wind turbines around the world to maximise production and make turbines more reliable for longer, optimising energy production.

ONYX Insight is part of the Macquarie Group. Macquarie is a global financial services group operating in 34 markets in asset management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory services, capital raising and principal investment. The diversity of the Macquarie Group operations combined with a strong capital position and robust risk management framework has contributed to a 54 year-record of unbroken profitability.