Digital Marketing Manager (Life Sciences)

The Digital Marketing Manager will lead a comprehensive digital marketing strategy, for the entire marketing lifecycle to researcher audiences, driving brand awareness through to lead generation . You'll work in collaboration with Product Managers and the wider team, you'll plan and manage digital tactics for improving brand awareness to distinct academic and industry verticals, significantly increasing MQLs for existing product portfolios and planning for new product launches The marketing of our capabilities, relevance and the benefits of working with us, for researchers, their institutes and CRUK need to be communicated effectively to ensure we can continue to grow our contribution to CRUK. This role will provide us with the capability to plan, develop and disseminate that message.

• Responsible for developing and managing multichannel (inbound and outbound) campaigns in collaboration with Product Managers and team, linked to end-user engagement journeys.
• Manage targeted digital campaigns, , implement SEO, Web improvements, Email marketing campaigns, monitor PPC analytics and UX/UI performance against target KPIs, within timelines, whilst measuring ROI . Instigate data-driven improvements.
• Establish success metrics/goals and measure/analyse performance of digital channels, develop messaging, execute launch deliverables, manage process & timelines.
• Brief, monitor and manage agency partners including CRM tools, ensuring they are driving value and delivering best in class campaigns and content
• Ensure a pipeline of relevant content is being created, incl. digital/ print collateral (leaflets/ brochures etc.), case studies, blogs/articles, webinars, videos, infographics etc.
• Efficient usage and management of brand websites
• Manage and maintain brand integrity across all marketing initiatives and collateral
• Direct Line management of 1 team member - Marketing and Communications Specialist, and supervisory role for social media specialist
• Significant experience managing digital channels as part of a wider marketing strategy and operations
  
  Cancer Research UK are looking for a Digital Marketing Manager, with experience within the life sciences industry to join their CancerTools team. This is a great opportunity for someone with solid digital marketing experience (specifically SEO, PPC and email marketing) as well as a background/good understanding of the life sciences, to work with an organisation where you can see the impact of your work for cancer research discovery and patient benefit., Proven experience in delivering campaigns across the full marketing channel mix in a relevant life sciences industry w/strong digital marketing acumen
• Masters or PhD in a life science field preferred. Alternatively, life sciences graduate with direct experience of working in a similar role in the life sciences industry .
• A confident and effective communicator, including in difficult situations
• A proactive and organised individual, used to prioritising and multitasking, able to plan in advance and execute campaigns efficiently
• Experience in communication of specialist scientific messaging for research scientists.
• Experience working to defined KPIs, Revenue Targets
• Experience of line management/matrix management/coaching or mentoring.
• Relevant experience of managing third party advertisers, agencies and suppliers to drive maximum value from relationships
• Experience of marketing automation (Hubspot preferred), GA4 analytics, HTML and WordPress sites
  
  CancerTools.org, the research tools arm of CRUK, is a non-profit, global community of cancer researchers, academic institutes, and professional societies, with a shared mission to fund and accelerate cancer research. With a history of more than 40 years of managing and providing reagents to both academic and for-profit laboratories around the world, CancerTools.org has been steadfast in its mission of accelerating cancer research by making research tools widely and easily available.
  
  Please note that their may be occasional need to work outside of normal working hours to attend events or conference (circa one every two months)
Our organisation values are designed to guide all that we do. Bold: Act with ambition, courage and determination Credible: Act with rigour and professionalism Human: Act to have a positive impact on people Together: Act inclusively and collaboratively We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer. If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you. We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.