Digital Marketing Platforms Manager

The Digital Marketing Platforms Manager will be responsible to define and drive the Digital Product vision, strategy & roadmap, in line with customer expectation and business marketing strategy.

Provide overall ownership and understanding of our business needs and external market capabilities, to develop and implement Canon's digital marketing platform initiatives.

Act as the Product Manager/Product Owner for all B2B Marketing Platforms (in accordance with SAFE methodology) - the current platforms are B2B Website, C2C, Partner Portal, Marketing Automation and gating solution.
The focus will be maximising the value delivered through our digital products mentioned above, covering their B2B customer audience.

Development planning

• Contribute to the overall B2B Digital programme


• Capture business requirements for the Digital Platforms you are responsible for and support the translation of these into technical requirements


• Work with business stakeholders to agree prioritisation of requirements and implementation schedules


• Work with Business Units, IT & Canon National Sales Oorganisations (NSO) to develop future B2B strategy


• Day to day decision making & influencing for small developments


• Own the product backlog for your Digital Platforms and ensure it is forward looking


• Define User Stories and clear acceptance criteria


• Manage and prioritise defects


• Work with Functional Application Management to resolve production issues


• Input into other M


• Marketing Support initiatives for the digital roadmap


Delivery

• Manage all content processes for maintaining and developing the website


• Work with publishing team to prioritise and schedule content updates


• Manage all product/platform defects and enhancements including roadmap delivery


• Represent the business in day-to-day development decisions


• Coordinate testing and accept UAT deployments


• Communicate releases outlining new business value to business stakeholders


Adoption

• Drive business adoption of Digital Platform capabilities


• Co-ordinate training with national stakeholders and L&D team


• Use reporting data and analytics to drive business adoption and technical development


• Undertake business development activities with Local Markets to drive further platform usage, ensuring that benefits are realised


• Work with analytics team to analyse and visually report usage trends


• Provide the link between Local Markets and Central team to drive Market adoption, including management of Local champion communities


• Share best practice across Markets to maximise benefits
  
  Extensive international IT project management experience (SAFe / Agile methodologies)


• Experience working with Marketing platforms


• Working with IT delivery teams as Product Owner/Product Manager


• Understanding of Jira and typical Agile delivery methods (e.g. SAFe or Scrum, user stories, etc)


• 3-5 years' experience as a Digital Product Owner/Product Manager


• 3+ years' experience working on Website ownership, Marketing Automation or Partner Portal


• Proven track record with UX/ CX


• Experience and understanding of working within an Agile/Scrum (SAFe) environment


• Analytical skills, able to measure impact and identify trends


• Demonstrable experience of working with Developers, Designers and Testing teams on the roll-out and implementation of digital / IT solutions


• Excellent communication and presentation skills with a proactive approach


• Passionate about customer experience and digital


• The ability to set clear objectives and develop plans to meet them, Applies high standards of accuracy


• Communicates effectively


• Focuses on the customer


• Plans and organises effectively


• Responds flexibly


• Is results driven
  
  With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.


At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Here are some of the benefits we offer at Canon to support our employee's wellbeing:

• Annual Bonus and annual pay review, You will be part of an energetic and innovative environment with more than 50 different nationalities at our state-of-the-art EMEA HQ at Stockley Park, Uxbridge.
  
  Flexible core hours - starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.


• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase


• Generous Pension Scheme


• Private Healthcare and wider medical plan


• Up to 38% Discount on Canon products


• Flexible benefits policy


• Free parking on site


• Excellent Subsidized restaurant


• Highly Subsidised Costa Coffee on site


• Multi-Faith room


• Discounted rates at Nuffield Health Gym


• Partnership with Mental Health First Aid UK with a network of mental health champions


• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus


• Learning & Development Opportunities, Salary: up to £71,000 dependent on experience plus a 10% annual bonus.

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Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.