Digital Merchandising Manager

Are you a data-driven expert ready to take search and merchandising to the next level? As a Digital Merchandising Manager at Screwfix, you'll lead the way in creating exceptional shopping experiences across our Website, App, and In-Store Digital Browsers. You'll own and optimize our search and merchandising strategy to ensure customers can effortlessly find what they need. From improving search relevance with data insights and keyword mapping to managing onsite filters and driving personalization, you'll make every click count. Your role will also include crafting an engaging visual merchandising approach, strategically positioning products, and enabling effective cross-selling and upselling to drive sales and enhance the customer journey. By collaborating with cross-functional teams, you'll ensure our strategies align with customer behaviours and business goals, using tools like GA4 and ContentSquare to refine every aspect of the digital experience. If you're ready to analyze, innovate, and deliver, this role is your opportunity to lead in search and merchandising excellence.

• Reporting directly into the Senior Merchandising Manager, you will be playing a pivotal role in defining our Onsite Search, Visual Merchandising and Onsite Hierarchy strategy, aiding a customer is getting to product and shopping our huge range of SKUs and Categories
• Manage and steer the relationship with our Search & Merch provider, delivering a customer centric approach and helping us reach our goal of achieving a hyper personalised approach to Search & Merch.
• Build and own our Search & Merch strategy to leverage our wealth of 1st Party Data and translate this across our Websites, App & In Store Digital Browsers.
• Challenge existing processes, remove opinion-based merchandising and drive an algorithmic, data driven baseline strategy that has been tested and iterated upon to drive performance and achieve core merchandising KPI's
• Evaluate our Digital Tooling, to ensure we are moving with the ever-evolving ecommerce landscape and offering our customers the best experience possible across our Website, App and Instore Digital Browsers
• Collaborate with Digital Trading, Digital Marketing, CRO & Retail Media teams to ensure that the discoverability of our products aligns to consumer behaviour and balances our internal commercial expectations to drive business performance
• Help define our website hierarchy, providing a 1st class shopping experience for our digital customers, using digital data to define our approach and optimise for SEO
• Devise strategies around Slow-Moving Lines, New Products, Discontinued and how we portray these to customers in a way that drives Conversion & Revenue without being detrimental to the customer journey
• Manage and own our onsite facet filters, where we are looking to prioritise, these based on customer behaviours and suggest new facet filter subsets to drive incremental performance
• Leverage Digital Tools such as ContentSquare & GA4 to understand how customers interact with Onsite Search, Product Listing Pages, Product Detail Pages and Product Recommendation Zones to shape recommendations and make optimisations to the customer journey.
• Review and interrogate onsite search and merch data daily to continuously optimise the experience, as well as share learnings with trading for ranging opportunities.
• Drive change to the online category strategy based on insights from customers, competitors, brand strategy, and e-commerce goals.
• Stay informed about industry trends, customer preferences, and competitor activity to identify opportunities for product placements, new journey types and onsite features.
• Discuss and agree recommendations with the Senior Digital Merchandising Manager to align on next steps/actions and ensure that these fit into the over arching strategy for the function
• Collaborate with the business on both major and minor digital campaigns and events, adapting the website, app and in store digital browsers as required to drive results, achieve KPI's and meet campaign objectives
• Analytical skills to analyse & interpret data to make timely and considered decisions & actions.
• Ability to use GA4 and other merchandising tools at and advanced level, "Our aim is to drive sales to the website through paid and display advertising. And we work really closely with the marketing team to make sure everything looks on-brand."
Becky Wren | Digital Marketing Manager "Our plan is to ensure customer satisfaction with our website. Navigation, search, optimisation - they're all things that are key to my role." Jurate Sostakaite | International Web Merchandising Manager "The day is varied. You could be merchandising for a new promotion, liaising with buyers on that or working on a website optimisation task. In International, you could also be looking after translation.", Our Head Office is in Yeovil, Somerset: a beautiful location in the heart of the West Country. Within easy reach of London, working flexibly in Somerset offers a great balance of tranquillity and opportunity. 0 m active customers £ 0 bn in sales 0 products overall


• Preferable experience in Content Square or hot jar and Bazaar Voice
• Full understanding of SEO including, technical and back linking
• Experience using 3rd party tools specifically related to UGC.
• In depth understanding of search journeys and platform capabilities, with preferred experience in Fredhopper or Algolia
• Extensive experience in a similar role , preferably retail
• Experience in managing and developing teams.
  
  At Screwfix, we're more than a retailer-we're pioneers in innovation and leaders in community impact. Whether it's supporting tradespeople or pushing boundaries in sustainability and technology, we're committed to making a difference. Our culture is inclusive, collaborative, and ambitious, creating an environment where you can excel and feel valued.
Whether you're growing your career or seeking your next challenge, Screwfix is the place to succeed. With a mix of big ambitions and community spirit, we offer opportunities to make an impact while staying true to our values. What's In It For You
• Flexible Working: Enjoy hybrid working with three days in our dynamic Head Office.
• Career Development: Access award-winning programs and clear paths for growth.
• Wellbeing Focus: Benefit from subsidised meals, gym discounts, and comprehensive support.
• Financial Rewards: Enjoy market-leading pensions, bonuses up to 20%, and discounts at Screwfix, B&Q, and more.
• Inclusive Culture: Work in a diverse and supportive environment where your voice matters.
• Sustainability Commitment: Join a company passionate about reducing its carbon footprint and making a positive impact.
Be part of a business that's defining the future of retail through innovation in search and merchandising. Join Screwfix, and let's create extraordinary experiences-together!, We've partnered with Mind, the UK's leading mental health charity, to our colleagues the support and tools needed to look after your mental health., We all do better when we're celebrated for who we are. Which is why a warm, equal and inclusive culture is integral to our culture at Screwfix. Our Employee Inclusion Network, 'Us', helps colleagues to share ideas and work collaboratively in pursuit of a fairer, more diverse workplace. With the support of our leadership team, 'Us' is comprised and led by true Ambassadors for Diversity & Inclusion. It's an open space where colleagues can share experiences, learn about allyship, and ultimately, feel free to be themselves.

Bonus We believe that success should be shared and hard work should be rewarded. Our yearly bonuses are based on our business targets and measures.Cycle to Work Whether you're a keen cyclist or looking to take up a healthy hobby, enjoy savings of up to 25-39% on bikes and accessories through the Cycle to Work Scheme.High Street Shopping Discounts As well as discounts at Screwfix and B&Q, you can save money at other major high street retailers.Share Plans Become a Kingfisher shareholder with a variety of schemes to choose from.Gym Discount Look after your mind and body with 20% off a Nuffield Gym membership, starting with a Health MOT and free 7-day pass.Simply Health From dental care to acupuncture, you can customise your health plan and claim back money for treatments., If you opt into our pension scheme, you'll receive up to 4x your annual salary through Death in Service payment.