Digital Optimisation Analyst

The Digital Optimisation Analyst is instrumental in advancing Christian Aid's digital strategy and supporting colleagues in achieving their ambitious digital, fundraising and supporter engagement goals. Through utilising measurable data and analytical tools such as Google Analytics, the role provides in-depth campaign analyses, performance reports, and a deep dive into users' online activities and behaviours. The deliverable insights and contributions empower teams to make data-driven, impactful decisions that generate positive change across the organisation.

About you

You will be the go-to expert in digital analysis, working closely alongside a variety of teams to maximise the reach, engagement and conversion of our digital journeys. You will be comfortable managing competing priorities and proactively engaging with multiple stakeholders. Alongside digital analysis projects, you will have a finger on the pulse of current trends, tools and best practice across the digital space.

Competency questions

As part of your application you will be asked to demonstrate your suitability by giving answers to the following questions:

-Understanding User Behaviour: Can you describe a time when you used analytics tools to analyse user behaviour on digital platforms? How did you use this data to enhance the user experience, and what did you achieve?

-Optimising Campaign Performance: Please share an experience where you identified opportunities to improve campaign performance in the digital space. How did you develop and test hypotheses to achieve better results?

-Empowering Teams with Insights: How do you ensure that the insights and reports you provide to teams are actionable and relevant to their objectives? Can you share an example of a time when your insights directly influenced a team's strategy or approach?

Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.

There's never been a better time to join Christian Aid's Fundraising & Supporter Engagement Department. We would say that, wouldn't we? But we mean it. Despite the challenges we've all faced over recent years, we have grown income and smashed our targets, making a transformational impact for people in poverty. Your next career step could see you joining our passionate and energetic team of poverty-fighters. We inspire more than 250,000 supporters and thousands of supporting churches to raise more than £40 million annually to tackle the root causes of extreme poverty.

We're committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don't have to be Christian to work here - we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we're open to part-time and flexible working. We also offer hybrid working for our office-based colleagues and the option of being a homeworker for most of our roles too.

This role is primarily based in our London office, with a hybrid working arrangement of 2 days in the office and 3 days working from home. Alternatively, the position can be fully remote within the UK under a homebased contract, in which case the salary will range from

• £44,400 - £48,229.


(
• ) This salary includes a market supplement of £7,663, which has been added to reflect current market conditions., You can expect a wide range of rewards and benefits, including a generous holiday allowance, a season ticket loan, and flexibility that will ensure you enjoy a good work/life balance