Digital & Optimisation Analyst

In this role you'll work in a small, multidisciplinary team to make sure we have accurate implementation of digital analytics and web tracking systems, to support data-driven decision-making across the organisation. We'll look to you to work closely with our technical and marketing teams to optimise campaign performance through insights and tracking to drive value. No two days are the same as you'll meet changing needs and requirements within a small, encouraging team, providing the opportunity to be involved in a wide range of work and gain valuable exposure across the business. What you'll do:

• Oversee the implementation and maintenance of digital analytics tools (such as Google Analytics and Google Tag Manager) across all digital platforms to ensure accurate tracking and data integrity
• Regularly audit tracking systems to ensure data integrity and accuracy
• Troubleshoot and resolve analytics code and issues relating to tag implementation and tracking discrepancies
• Proactively investigate the automation and streamlining of processes
• Work closely with cross functional teams (marketing, design and UX)to assist in providing technical support and give data-driven recommendations to help improve our websites and the customer journey
• Support in the implementation and development of A/B tests and other optimisation strategies to improve website conversion rates and user experience
• Collaborate with cross-functional teams to align tracking efforts with overall business and marketing goals and share best practice
  
  Experience of using tag management systems (e.g. Google Tag Manager) and analytics platforms (e.g. Google Analytics)
• A strong understanding of data layers and website tracking
• Experience of conducting effective A/B tests and improving conversion rates
• Great problem solving skills and attention to detail
• Excellent communication skills with the ability to translate technical information to non-technical audiences
  
  Here you'll do work that matters. We're a commercial organisation with a purpose beyond profit, you'll have an opportunity to help us build a stronger Co-op and stronger communities. You'll also get a package that includes:
• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Access to a subsidised onsite gym (at our Manchester HQ)
• Coaching and training to support your career development
• Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
• Grocery Aid - 24/7 access to a range of emotional, financial, and practical support services for you and your family
Building an inclusive work environment We're actively building diverse teams and we welcome applications from everyone. We want to build inclusive work environments, where our colleagues have equal opportunities to reach their full potential. We celebrate our differences, and recognise the importance of our teams reflecting the communities they serve. If you have a disability, we can make reasonable adjustments to our recruitment process according to your needs. We're also part of the Disability Confident scheme, meaning we'll always offer an interview to disabled candidates who apply through the scheme if they meet the minimum criteria for a job. We'll ask whether you'd like to be considered under the Disability Confident scheme when you apply. If we invite you to take part in the recruitment process for any of our jobs, we'll ask you if you need any reasonable adjustments to enable you to participate.