Digital Product Marketing Manager

Want to be part of a hyper growth, fast paced, global business that is radically changing the decades old delivery universe as we know it? If so, read on, as we're looking for a Senior Digital and Product Marketing Manager to join our Marketing team!

Our mission? To switch up the status quo and become the UK's leading out-of-home business. With a fast-growing network of thousands of smart lockers, hundreds of leading retail partners and the launch of our InPost collection points, we're bringing freedom to anyone with a parcel.

On our path to transforming e-commerce delivery in the UK, we're building an unparalleled group of talent that's hungry to help us disrupt the industry (find our 2023 annual report here). Our team is packed full of top-notch experts in e-commerce, technology, scale-up growth, sustainability, logistics and supply-chain. We're a passionate bunch and expectations are high, but we're team players - collaborating, supporting, and leaving egos at the door.

About the role:

We are looking for a Senior Digital and Product Marketing Manager to lead the development, GTM and launch of new consumer-facing app and web experiences.

This role has business ownership of our much-loved InPost App and website, driving the evolution of the experience in partnership with our Product & Technical organisation.

In addition to owning the features and experience, they are also responsible for all Marketing related to driving app downloads and user engagement - growth and traffic driving initiatives, ASO, GTM and launch of new features and ongoing adoption campaigns., Mobile App Business Owner

• Capture and communicate requirements to app product management and engineering teams for new functionality and optimisations of existing features



• Define priorities based on business and marketing objectives



• Input, review and approve all UX/UI changes and new flows



• Supply copy for all screens and app release notes



• Supply training materials for external teams and internal stakeholders, e.g. third party agencies, Customer Care



• Drive installs and use of the app and its functionalities via owned, partner and paid channels


Website Business Owner

• Define priorities based on business and marketing objectives



• Oversee delivery and measurement of all SEO and content initiatives



• Approve all new and revised content



• Line Manage Digital Marketing Manager


Product Marketing Leadership

• Build foundation elements of a Product Marketing function - leverage core user and audience insights and features to develop consumer value propositions and messaging frameworks



• Lead the understanding of PMM as a function within the Marketing and wider organisation



• Develop audience and competitor understanding, in order to develop differentiated propositions



• Own consumer proposition development including naming, positioning and messaging



• Develop strong GTM campaigns to drive awareness and uptake of new and existing products & features



• Manage GTM budget to ensure effective and efficient campaigns that deliver impact



• Track ongoing app and web user metrics and devise initiatives to affect shifts as required by the business
  
  6+ years Product Marketing experience, ideally within a D2C / consumer business



• Proven expertise in consumer proposition development, Go to Market and launch



• Experience of developing data-driven growth marketing initiatives to drive app downloads and registrations



• Understanding of app and website product development and experience building and prioritising requirements to deliver on consumer and business needs



• Strong analytical capabilities - leveraging data to develop different digital marketing and engagement strategies and show measurable impact on business KPIs



• Excellent management skills across a wide range of stakeholders in Sales, Marketing, Data, Digital, Product Management and Engineering



• Experience in hiring and managing external agencies for all aspects of digital marketing


Nice to have -

• Experience from a technology-driven disruptive brand



• Understanding of the logistics and delivery landscape in the UK



• Experience with Adjust and Synerise platforms
  
  At InPost we hire awesome people who aren't afraid to bring ideas to the table, to make mistakes, and challenge the norm! Apply today to be our Senior Digital Product Marketing Manager.
  
  We're looking for people who are ready for a fast paced environment, get their kicks out of problem solving and can balance getting today's stuff done, whilst building for the future. We're looking for people with drive and natural curiosity - who want to do things differently. And do them brilliantly.


Perks of the job!

We love to reward our people for the great work they do:

Enhanced Annual Leave - 26 Days Plus the Option to Buy Additional Days per year
More time for you to relax, explore, and enjoy life.

Vitality Health Care
Stay healthy and happy with our top-notch health coverage.

Work from Anywhere - 4 Weeks per year
Embrace the freedom to work remotely abroad for up to 4 weeks per year, allowing you to explore new horizons while staying connected.

Enhanced Parental Leave
We support you during those precious family moments.

Rail Discount
Commute with ease! Purchase an annual season ticket, expense it through our InPost expenses procedure, and enjoy a 10% contribution from InPost, making your commute more affordable.

Volunteering Day
Take a paid day to make a difference in your community

More Perks...

Hybrid Working (Role suitability dependent)
We innovate, collaborate and optimise by coming together 3 days per week in the office

The Tech You Need
Work from home like a pro with the right tech set up

Perks at Work
Save money on life's big and small purchases with access to local and national discounts and online classes.

Bring Your Dog to Work Day (Every Friday)
Make every Friday pawsitively amazing!

The InPost process:

We pride ourselves on our candidate experience. We want to make this as straightforward as possible, for you and for us! We will try our best to get back to you within a few days to let you know if we'd like to take you to the first stage. This normally involves a 20 minute chat with our Talent Team. If we both feel the connection, you'll then go through another one or two stages, depending on the level of the role.

At InPost, we love uniqueness. Our strength is our people.

We strive to create an open, equal, inclusive environment in which everyone has the opportunity to flourish and be themselves.

Department
Marketing