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Digital Search & Content Specialist

Colgate Palmolive, Mount Hermon, Woking

Digital Search & Content Specialist

Salary not available. View on company website.

Colgate Palmolive, Mount Hermon, Woking

  • Full time
  • Permanent
  • Onsite working

, 24 Oct | Get your application in now before you're too late!

Closing date: Closing date not specified

job Ref: 02fc880e7328441b815cd9d5c0c1883a

Full Job Description

  • The learning & development opportunities: You will refine your commercial mindset and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
  • The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
  • The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
  • The Colgate Values: We are Caring, We are Inclusive, and We are Courageous are integral to how we operate every day.
    • Job Purpose The role will support all new and ongoing digital engagement projects and is a key player in strengthening our integrated search and content strategies and crafting comprehensive brand experiences for our consumers. You will be responsible for leading multiple ongoing search and content projects requiring coordination with a broad set of partners across Europe, North and South America. What you will do:
  • Supports on development of search and content strategies for brands and key engagement initiatives, maintaining consistency across brands and customers.
  • Establish new content capabilities and implement content testing processes, demonstrating content management automation solutions.
  • Build, implement and maintain content guidelines for website content production and lead all aspects of implementation and guideline adoption.
  • Collaborates with Hub social leads to develop social engagement (including social commerce) plans for IMC campaigns - including trend-jacking, video creation, influencer amplification, content localization.
  • Implements standard methodologies, tools and reporting cycles to cultivate collaboration knowledge sharing with key partnerships.
  • Leverage agency and media partner relationships to learn and share standard processes.
  • Supervise and report on content performance and use analytical skills to supply to recommendations for content optimisations and future content creation
  • Lead digital division calendar with support from website specialist.
    • Key collaborators
  • In-House Creative Team including the head of the digital & e-commerce creative development, studio project managers
  • Division, Hub and Subsidiary brand and digital marketing teams
  • Global Digital Teams located in North America
  • Technical/Development Teams located across Europe and South America.

    Previous experience in digital marketing and/or content marketing
  • High proficiency in SEM/SEO
  • Experience working with content/creative agencies
  • Superb communications and project management experience
  • Strong analytical skills and data-driven thinking
  • Experience with tools such as SEMRush, SimilarWeb, Moz, Ahrefs, Jira, etc.
  • Highly organised with an attention to detail & thrives working cross-functionally
  • Comfortable navigating ambiguity and flexible to react to changes
  • Able to develop and maintain good relationships with collaborators
  • Comfortable working with short timelines, multi-task and meet deadlines.

    Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.
    • We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health. If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!, With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy. Our Commitment to Diversity, Equity & Inclusion Achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.