Digital & Social Marketing Manager (Luxury Events)

This is a new role within the business reporting to the Sales Director, as part of a wider internal Marketing Team. You will work alongside the Marketing Director to deliver all aspects of the marketing mix to drive the company's desired strategic objectives and growth targets for the brand. Alongside the Marketing Director, you will also work with a selection of existing external agencies including creative, PR and media buying. Your role will encompass the following:

• Manage the annual B2C & B2B CRM programme to drive ticket sales for our April and September events including, the concept and planning through to execution and analysis.
• Develop strategies to enhance the consumer journey through our online and social media touchpoints to maximise exposure and secure ticket purchases.
• Take ownership of the existing event media partnerships to ensure that we are receiving maximum leverage through our annual calendar, achieving our deliverables and exploiting our return on investment.
• Assist the Marketing Director to strengthen the marketing relationships with our automotive & luxury brand sponsors, ensuring that we exceed their expectations as a sponsor partner.
• Work closely with the Marketing Director as a brand guardian ensuring that the consistent voice is maintained in all internal and external communication.
• Alongside the Marketing Director, lead the creation, development and production of all B2C and B2B print & digital assets used to drive interest & awareness in our events.
• Work with our PR agency to drive our desire for a widened annual PR strategy that extends into the luxury & lifestyle sector, alongside automotive.
• Be part of the onsite delivery team at the events.
• Proactively adapt to the ever-changing event landscape, recognising potential and creating opportunities.
  
  5+ Years in a broad-based marketing role with a strong bias toward digital & social media.
• An existing Marketing Manager or someone who is looking for the next step in their career.
• Marketing-based degree desirable
• CIM qualification is desirable but not essential.
• Experience working within the automotive and luxury sectors is preferred but not essential.
Skillset
• Strong communication skills and an ability to help lead and motivate a team from within.
• Enthusiastic and 'hungry' for success but with a level head.
• Self-motivated but equally a strong team player.
• A 'hands-on' approach to a role.
• Process-driven but also a creative thinker; able to clearly articulate ideas and create coherent communications.
• Analytically strong - the role will require ongoing analysis of our activities and their ability to deliver a strong ROI
• Adaptable and responsive to new opportunities.
• Strong copywriting skills and experience in delivering compelling supporting collateral.
• Unwavering attention to detail
  
  Please Note: This role is a Full-Time, permanent 4 day week role
8am to 6pm (1 hour Lunchbreak) from Monday until Thursday (36 hours) on site in Berkshire based office. We can only accept applicants who are able to work these hours and days. Salary £40-45K Our client enjoys a commanding position within the event industry and is highly renowned for delivering prestigious, luxury automotive and lifestyle events. The annual calendar now features two very large UK events, in addition to a number of European car tours throughout the year. As the company grows, they need a team of highly skilled, agile, energetic, and exceptionally motivated individuals to enjoy the journey with them. It really is an exciting time to join this fast-paced environment, a company that has exacting standards to match the demands of its premium customers and clientele. If you know you'll thrive in this environment and being part of this team is exactly where you see yourself, then get in touch, as we'd really love to hear from you.