Director, e-Merchandising & Content

Join the LEGO® team as Director of e-Merchandising and Content, leading B2BeCommerce growth across Western Europe. Oversee content strategies for 450+ retailers and shape best practices in digital merchandising, SEO, and product launches. Sound exciting? Apply today! Core Responsibilities

• Responsible for the creation and execution of the eCommerce Content Strategy in Western Europe to elevate the shopper experience with theobjectiveof growing conversion across our B2B ecommerce business.
• Manage a team of4-5 responsible for Digital Merchandising, SEO, Ratings and Reviews,Brandstores, product launches and technical projects for content management, supporting 450+ retailers across WE, including Amazon EU9.
• Oversee external agency relationshipssupportingthe execution and planning of product launches and digital shelf monitoring, as well as content production.
• Partner with cross-functional and global teams to guide creation of forward-thinking, ecommerce-ready content and assets that meet e-retailer requirements.
• Play a senior role within the B2B eCommerce Centre of Excellence leadership team, contributing to the team culture and ways of working.
• Represent Western Europe in content strategy, production, and tech senior meetings.
• Play a pivotal role inestablishingbest practices for content development,optimisationand monitoring for the LEGO Group, globally and in Western Europe.
• Drive content innovation and foster a test and learn mindset to continually improve performance and keep the LEGO Group at the forefront of new opportunities and trends.
• Focus on the shopper experience on Amazon supporting the team in driving conversion
Play your part in our team succeeding The B2B eCommerce Centre of Excellence (CoE) is accountable for the execution of all digital and eCommerce-related activities within the Western Europe region. The Digital Merchandising team plays a significant role in supporting a shopper-firstobjectiveby driving eCommerce growth through shopper-led, data driven insights, and a meticulous test and learn approach to keep LEGO at the forefront. As aDirectore-Merchandising and Content, youare responsible forensuring we deliver best-in-class content acrossthe entire shopper journey. You willalso partner with our GlobalCoE, internal LEGO Agency, and external agency partners to build efficiencies andoptimisethe shopper experience. Our future growth plans are dependent on our ability to lift our e-commerce and omnichannel strategy through strong execution with our B2B customers. The purpose and mission of the eCommerceCoEis to develop and execute a coherent digital shopper approach that uses the strengths of the LEGO® brand and our outstanding Operating Model. This team stimulates the larger regional commercialorganisationby innovating our digital shopper strategy and ecommerce execution.


• Experience in e-Commerce with a focus on content, CRO and UX, ideally from a premium consumer brand, tech company or digital agency.
• Highly motivated by team management and people development, with experience of managing in-house and/or agency teams and ideally in a regional or globalcapacity.
• Excellent analytical skills, a passion for data and insights, and the ability to communicate complexity in an understandable way to senior audiences and nontechnical roles.
• Shopper-centric orientation with proven track-record of acting and developing on shopper insights to improve shopper journey and drive conversion.
• Strong understanding of content management operating models and technologies.
• Very strongnetworking, interpersonal, and influencing.
• Knowledge of Amazon and brands stores is a plus
  
  The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
  
  Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.