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Director, Marketing - Hydration

Coca-Cola Europacific Partners plc

Director, Marketing - Hydration

Salary Not Specified

Coca-Cola Europacific Partners plc, City of Westminster

  • Full time
  • Temporary
  • Onsite working

Posted 2 weeks ago, 1 Sep | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 75ad2dd64aba4b8dbb3cd802763b054b

Full Job Description

  • Help develop Growth Strategies (LRP), support Stills Acceleration and design and deliver business plans for 2025+ for the category team, as one Marketing team and in strong collaboration with our bottling partner. Focus is on recruiting KO weekly+ in a profitable manner (local brands) and on driving Trial (global brands). Leading project based work including the delivery of local water brands' plans and incl. global brands

  • Illuminate brand potentia l and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.

  • Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace, to create consumer experiences across Retail, Digital, Pack and Live XPs that surprise, inspire and drive Trial / weekly+.

  • Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.

  • Help manage brands' P&L incl. Net Revenue, Gross Profit, EBIT, Direct Marketing Expense

  • Track brand and project performance through data analysis by converting KPI's and findings into specific insights and actions that add value to the business.

  • Eagerness to lead the marketing transformation, drive change and explore consumer needs , combined with the ability to translate this understanding into compelling ideas .


    • Brand Local Activation
  • Oversee localization and real-time amplification of campaigns

  • Drive bottler alignment on the marketing agenda

  • Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.

  • Manage local brand('s/s') NR, GP, DME to deliver the OU brand growth and financial targets., Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world

  • Expansive & Diverse Customers : We focus on diversified and large range of customers each day

  • Critical experiences : We work as a global network on assignments that deliver on short-term brand objectives and business plan metrics, as well as long-term brand strategies.

  • Growth Culture : be protagonist of bringing to life new Coca-Cola vision and organization


    • Travel requirements:
  • Travelling up to 20%


    • Skills Leadership; Business Planning; Marketing Communications (MarCom); Brand Strategy; Shopper Marketing; Advertising; Demand Generation; organization; Competitor Analysis; Marketing Strategies; Product Planning; Project Management; Marketing Mix; Microsoft Office; Long Term Planning; Brand Storytelling; Profit and Loss (P&L) Management; Cross-Functional Integration

  • Bachelor's degree required, MBA preferred.

  • 12+ years of business leadership / brand management / marketing activation incl. end to end project delivery.

  • Ability to understand and leverage business, finance and commercial insights, and identify needs to tailor for local brand plans as necessary.

  • Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling.

  • Ability to motivate and influence internal and external parties.

  • Ability to effectively collaborate with cross-functional teams and key stakeholders.

  • Passion for the brand and the work of brand marketing.

  • Problem-solving skills and strong entrepreneurial mindset.

  • Ability to work under pressure and meet tight deadlines.

  • Understanding of key marketing concepts, business analytics and good financial acumen.

  • Commercial awareness as well as great strategic thinking and very strong analytical skills in order to deduct solutions, detect opportunities etc.

  • Experience working in cross-functional and cross-geographical teams is preferred.

    As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.