Director, Strategy - General Enquiries

As the Strategy Director, you will be a key leader responsible for shaping and executing our brand strategy to drive growth and enhance brand equity. You will work closely with executive leadership, cross-functional teams, and external partners to develop and implement comprehensive brand strategies that align with our business objectives and resonate with our target audience.

What you'll do :

Lead the development of brand positioning, messaging, and creative briefs that effectively communicate the brand story.

Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results.

Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development.

Develop and implement comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns.

Design and facilitate workshops. Lead tactical and brand planning.

Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace.

Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge.

Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies.

Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning.

You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We're always evolving.

You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.

You are a highly organized self-starter, able to work independently and under tight deadlines.

What you should have :

Bachelor's Degree in Business Administration, Marketing, or a related field.

8+ years of experience in Brand Strategy or related roles within a pharmaceutical advertising agency, with a proven track record of developing and implementing successful brand strategies.

Strong leadership skills with the ability to inspire and motivate cross-functional teams.

Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.

Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner.

Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously.

It's not every day we have a chance to make the world a healthier place-but here, it's our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It's with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It's our passion. And if you're still reading, we're guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don't just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?

Real Chemistry is looking for a Director of Strategy to join our growing team!

21GRAMS, part of Real Chemistry, takes an innovative approach to advertising and focuses on making healthcare more human. Not just in our work, but in the way we conduct business, approach client relationships, and treat each other. It's a place where people subscribe to the adage, "Be good to each other, but hard on the work." It's a place where people are not just in it for the paycheck, but they are there to make a dent in the universe. Does this sound like you?, Working with HART : Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients - New York, Chicago, San Francisco, Manchester, UK and London, UK - that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together - and our workplace strategy fosters connection and collaboration in person - but also supports flexibility for our people.