Dyson assistant Store Manager

The Assistant Store Manager (ASM) plays a crucial role, leading a team of experts and reporting directly to the Regional Sales Manager. Your focus is on creating exceptional customer experiences by showcasing Dyson's innovative machines. A significant part of the role involves managing back-of-house operations, particularly inventory and stock management, while ensuring the ongoing development of your team.

As an ASM in a world-renowned luxury department store, you represent Dyson and provide a standout shopping experience that exceeds competitors. With exceptional communication skills, you build lasting client relationships, driving both sales and service. Your team is often the first point of contact for customers, making every interaction memorable and impactful beyond just a sale.

Is this the right role for you?

As a Dyson assistant Store Manager, you are not just a leader but a visionary driving the success of one of the most innovative and cutting-edge brands in the world. Your role extends beyond traditional retail management; you are the custodian of the Dyson experience, responsible for creating an environment where technology and design converge to captivate customers.

Leadership Excellence: You lead with inspiration, fostering a culture of expertise and passion. Your example empowers teams to deliver excellence, making your store a hub of knowledge and enthusiasm.

Operational Mastery: You ensure flawless store operations, from inventory management to visual merchandising, maintaining Dyson's standards of precision and quality.

Innovative Strategist: You collaborate with teams to tailor in-store experiences that resonate with the local market, bringing Dyson's cutting-edge technology to life.

Data-Driven Decision Maker: You leverage key metrics to drive informed strategies that enhance store performance and shape its future direction.

Brand Ambassador: As the face of Dyson, you embody the brand's values, cultivating lasting customer relationships through every interaction.

Customer-Centric Focus: Your mission is to deliver exceptional, personalized customer experiences that set the Dyson store apart from competitors.

Continuous Development Advocate: You mentor your team, fostering a culture of continuous learning and excellence in the technology space.

Brand Guardian: You maintain Dyson's vision through meticulous attention to detail, ensuring every aspect of the store aligns with the brand's high standards.

In this role, you champion Dyson's commitment to technology, design, and excellence, driving your team to deliver an unparalleled customer experience.

Integrity: Demonstrates integrity in all decisions and actions.

Flexibility: Ability to work flexibly based on business needs.

Communication: Excellent communication skills.

Simplicity: Proven ability to simplify complex concepts.

Influence: Strong influencing skills and relationship building.

Creativity: Creative and innovative, able to think differently.

Passion: Passionate about developing individuals and delivering perfect brand and product experiences.

Proactivity: Proactive, prepared with solutions, and anticipates problems.

Organization: Organized and deadline-oriented.

Ownership: Sense of ownership, committed to project delivery.

Inspiration: Ability to inspire and challenge.

Work Hours: 5 days over 7 on a shift pattern

Dyson is a leading technology company known for its innovative and pioneering products that redefine the boundaries of what's possible. Our commitment to pushing the boundaries of technology has made us a household name, and our retail stores play a crucial role in bringing the Dyson experience to our customers, Dyson in numbers

In November 2017 we sold our 100 millionth machine. And more than half of those were sold in the previous five years.

• 27 days on annual leave (pro rata)


• Access to competitive pension scheme


• Access to private medical care


• Life assurance


• Cycle to work scheme


• Tastecard discount


• Amazing discounts on Dyson products


• Optical Plan


• Lunch allowance (pro rata)