E-Commerce & Performance Marketing Coordinator

About: Fashion designer Bella Freud is renowned for her signature jumpers Je t'aime Jane, Ginsberg is God and 1970. Fans of Bella Freud include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart. Bella launched her eponymous label in 1990. 2013 also saw the development of the RTW collections and expansion into the beauty market. The Bella Freud Eau de Parfum collection was launched in 2014 and has gained a cult following. Currently we have a growing wholesale and successful retail business. Back To Results The Ecommerce & Performance Marketing Coordinator is responsible for managing and optimising the day-to-day operations of the Bella Freud websites, ensuring an exceptional online shopping experience. This role involves website maintenance, content management, SEO, customer service, and collaboration with third-party agencies and partners. Additionally, the Coordinator will oversee performance marketing and CRM activities to drive customer engagement and sales growth., E-Commerce DTC:

• Oversee daily management of the Bella Freud websites, including seasonal updates, site maintenance (e.g., merchandising, upsells, navigation optimisation), SEO (imagery, key search terms, metadata), and customer management.
• Manage content uploads for the homepage, product listing pages (PLPs), brand pages, and product detail pages (PDPs) to ensure the site aligns with the brand calendar, reflecting all relevant sales and launches.
• Aid with Bella Freud's customer service, handling all inquiries such as product questions, returns, delivery, payment queries, and resolving escalated issues.
• Serve as the primary day-to-day contact for the development agency.
• Assist the Head of Ecommerce in managing the development roadmap, calendar, and budget.
• Monitor and enhance website user experience (UX) in collaboration with the Head of Ecommerce to drive improvements and performance.
• Oversee content and data uploads for additional online platforms representing the brand, working closely with account managers to optimise sales performance.
• Prepare and present weekly and seasonal trade reports on website performance, including sales KPIs and product performance.
Logistics:
• Manage daily ecommerce logistics with third-party tools and partners, such as Freightbrokers and Airbox.
• Maintain and update on-site price lists, shipping methods, territories, and carriers.
• Collaborate with production and warehouse teams to confirm product launch dates and manage replenishment queries.
Performance Marketing:
• Work with the digital Marketing agency to provide assets and copy for use across paid media channels.
• Work closely with the Head of Brand to ensure all content and copy follow performance marketing best practices while accurately reflecting the brand's image.
• Support the business's CRM programme (Klaviyo) to effectively nurture the customer database through segmentation and targeted communications.
• Build and send weekly customer emails based on database segmentation and the brand marketing calendar.
• Optimise & create automated email flows and nurture campaigns.
• Provide weekly and seasonal reports on digital marketing performance and CRM initiatives., PLEASE NOTE: When attaching your CV or work examples it is very important that you name your files to include your name and not just "cv.doc" or "curriculum vitae.docx" or "my_illustration.jpg". Instead use a format like this "joe_bloggs_cv.docx"
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• At least 2 years' e-commerce experience
• Basic proficiency with Photoshop/Canva.
• Basic knowledge of Excel.
• Understanding of Google Analytics 4 (GA4) and Shopify Reports.
• Previous experience with Klaviyo or similar ECRM platforms.
• Experience with Shopify is beneficial