eCommerce Digital Marketing Executive

We are looking for an experienced digital marketing or eCommerce executive to join team on a fixed term basis of 6 months. Your role within the D2C team will be primarily to run our centrally managed Special Editions Shopify store where we help research, pitch, shape and launch Special Editions for the likes of Inside No.9, Robert Galbraith, and Joe Lycett. You'll be equipped with support from a range of Group functions, and you will be making a significant revenue and creative impact to the Special Editions brand, our publishers and their authors. Specific activities will include the following:

• You'll be involved in creating and then implementing a long-term marketing strategy for Special Edition Books.
• Overseeing implementation of a brand re-fresh on the store.
• Writing blog posts based on keyword and SEO research.
• Planning, creating and managing paid and organic campaigns, and associated budget.
• Planning, commissioning and developing marketing assets in conjunction with divisional marketing teams and our in-house AV team.
• Responding and engaging directly with customers, fans and authors on social media and other channels.
• Carrying out research for Special Editions to help in the pitching and development of potential projects with publishers.
• Preparing and implementing marketing plans for the brand, and individual titles.
• Producing monthly reports for Special Editions, sharing with publishers and senior management.
• Working on POS marketing material for internal and external promotional use.
• Helping manage the pipeline and product development life cycles for upcoming and prospective Special Editions.
Around a third of the role will also be supporting the other Shopify store teams and Central Marketing with:
• Answering queries and making recommendations on best practice Shopify use.
• Staying on top of Shopify roadmap and recommending implementation of new features, delivering short training/refreshers and onboarding new team members to the divisional teams where required.
• Feeding in to best practice discussions and presentations, sharing learnings from successes and failures.
• Leading on sharing eCommerce sales and marketing techniques with the store teams and Central Marketing.
• Shaping processes to ensure smooth working practices between central departments and teams.
• Coordinating with other central departments such as IT and legal to effect technical and process improvements.
  
  We're looking for someone with extensive Shopify and D2C (B2C, DTC) experience who is full of creative energy and who pivots approaches based on measured outcomes and planning. You'll be confident to work independently and able to present to small groups on occasion.
Essential
• Extensive Shopify experience - you need to be our resident Shopify expert.
• D2C (B2C) eCommerce experience, preferably in publishing or a similar industry.
• Extensive digital marketing experience including SEO/SEM, PPC, Socials, and email.
Nice to have skills and experience:
• Luxury or collectible consumer product marketing and/or sales.
• Experience training other people on technology and processes.
• Experience working in a group function, supporting wider teams
• Experience in international eCommerce sales via Shopify
  
  About Hachette UK
Hachette UK is a creative powerhouse and the UK's second largest book publishing group. Our mission is to make it easy for everyone to discover new worlds of ideas, learning, entertainment and opportunity. We're made up of 12 autonomous publishing divisions and over 60 imprints with a rich and diverse history and an incredible range of authors. We're also the market leader in e-books and publish a range of bestsellers in audio format, the fastest growing part of our business. Our award-winning adult publishing divisions are Orion, which won Publisher of the Year at the 2021 British Book Awards; Little, Brown; John Murray Press; Hodder & Stoughton; Headline; Quercus; Octopus, Bookouture and Dialogue Books. They publish fiction and non-fiction in digital, audio and print format, from the world's best and most diverse authors, including Brit Bennett, Candice Carty-Williams, Martina Cole, Michael Connelly, John Grisham, Stephen King, Stieg Larsson, Nelson Mandela, Stephenie Meyer, Maggie O'Farrell, Delia Owens, Ian Rankin, J.K. Rowling, Colson Whitehead, and Malala Yousafzai. Hachette Children's Group publishes a wide and vibrant range of books for children across all age ranges, while Hodder Education is a market leader in resources for both primary and secondary schools. Hachette UK is part of Hachette Livre, the world's third largest trade and educational publisher. As well as our headquarters in Carmelite House, London, and our state-of-the-art book distribution centre in Didcot, Oxfordshire, we have recently opened five new offices in Manchester, Bristol, Sheffield, Newcastle, and Edinburgh. The UK region also includes offices in Australia, New Zealand, India, Singapore, the Caribbean, and Ireland. It's an exciting time to join our business because the publishing market continues to grow and thrive. The UK remains the largest exporter of physical books in the world and book adaptations for film and TV are the foundation of the UK's creative industries., The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org


• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• 12 Staff-led employee networks that are voluntary, including Gender Balance, Thrive, Pride, All Together, Wellbeing and religious networks
• Season ticket loans
• And much more!
This role can be based at our London, Sheffield, or Manchester office, with a blend of in-office (3 days) and homeworking (2 days) per week. Our commitment Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds. If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.