Editor, About Amazon France, EMEA OCC, Amazon

Amazon is seeking an Editor in UK to oversee editorial content strategy for the About Amazon France site (aboutamazon.fr) in the country. This is a new role on the Owned Content & Channels team, which aims to be the first and most trusted source of information and news about Amazon for external audiences., This person will be responsible for creating, editing, and packaging original stories about the company, including both news and evergreen content. The role will work closely with stakeholders in the French communications team and other teams across the organization to frame and optimize Amazon news stories. This position will be located in Amazon's London office with regular travel to the Paris office,

• Strategy: Develop and implement the owned channel content editorial strategy for France in line with the broad global direction but with regional adaptation as needed. The strategy must hinge on excellent editorial content that is driven by data and SEO.
• Content: Oversee editorial content and campaigns tied to key storytelling and news moments for AboutAmazon.fr, collaborating with various communications teams. A strong understanding of SEO and data are critical to editorial success.
• Measurement & Evaluation: Set content goals and implement cohesive measurement plans to understand program success. A strong understanding of data (including organic traffic, SEO, recirculation rates, and more) is required to make real-time program adjustments based on results.
• Experimenting & Scaling: Experiment with story types, topics, develop best practices, and create playbooks and toolkits to make our global work more consistent and efficient.
  
  The ideal candidate is an experienced journalist or storyteller, with strong news judgment and excellent writing skills who will help create stories that Amazon's audiences care about. This person will be responsible for ideating with multiple teams and assigning, generating, and editing original stories about Amazon across a wide range of topics, using a mix of audience data and innate story judgment. The ideal candidate has experience in data-driven digital journalism and a strong understanding of how to use SEO to guide editorial content strategy.
The Ideal candidate should be an excellent communicator, preferably with experience working with freelance writers. The successful candidate will have experience of developing and delivering compelling stories and/or campaigns with measurable results, a strong understanding of the current digital content landscape and should enjoy working in a fast-paced start-up culture. They must be fluent in both French and English., Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience using data and metrics to measure impact and determine improvements - Experience in marketing or marketing researchPREFERRED QUALIFICATIONS - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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