Email Digital Marketing Coordinator

A fantastic opportunity to join a creative and data-driven digital team, helping us to tell the story of Forestry England’s work in landscaping the nation’s forests for people, timber and wildlife.
Your role will develop compelling digital marketing content that encourages and inspires a love of the outdoors and a sense of adventure for all ages. You will primarily focus on engaging our customers through inspiring and innovative email marketing. Your role will be to ensure content meets user needs and drives conversions across the right channel - and at the right time.
As part of the national digital team, you will work as part of a wider group to deliver nationwide campaigns. You will also be supporting and guiding staff from across the organisation on the best use of digital communications channels and ensuring the use of Forestry England’s tone of voice and brand guidelines.
Role purpose
To increase support for the nation’s forests and sales of our products and services by delivering first-class digital communications for Forestry England – notably across email marketing.
To promote best practice in email marketing across Forestry England and work collaboratively to ensure content is aligned to wider priorities.
To work collaboratively with the wider organisation to create digital support for marketing and communication campaigns.
To ensure digital communications delivered are audience-focussed and aligned to the wider priorities.
Key work areas
+ Develop fresh, informative and high-quality content to drive continued engagement and loyalty across our email marketing channel.
+ Support the Digital Marketing Officer to consult on and deliver email marketing requirements from different business owners.
+ Assist the marketing team to create impactful email content to support key campaigns.
+ Support the creation and scheduling of emails, paying attention to detail and carrying out monthly reporting to evaluate progress.
+ Ensure email content is in line with brand guidelines, tone of voice, accessibility guidance and technical channel best practice.
+ Analyse and interpret email data, looking for ways to grow and improve our current channels and strategies.
+ Provide support to colleagues on the use of email and on the practical and operational elements of making best use of our digital communications channels.
+ Assist the Digital Marketing Officer with database management, including (but not limited to) working on fields, queries, consents, personalisation, dynamic content and segmentation.
+ Dip your toes into an exciting CRM project, where you will get hands-on experience with Marketing Cloud (Salesforce).
+ Support the wider digital team with projects across paid and organic social media, ads, influencer, website as and when help is needed., This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.
This is a Fixed Term Appointment for 12 months with the possibility of extension or permanency but no guarantee.
As part of the application process you will be asked to complete a CV and 750-word personal statement. Further details are listed on the application form.
Should a large number of applications be received, an initial sift may be conducted using the CV. Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.
At application sift stage, you will be assessed on your experience in line with the skills listed in the job advert.
The interview will be a 2 part process:
+ Completion of a small delivery task.
+ During the second part of the interview, you will be asked questions to demonstrate how you meet the experience and behaviours specified in the advert.
Interviews will be held over video conferencing using MS Teams.
Sift and interview dates to be confirmed.
Further Information
A reserve list may be held for a period of 6 months from which further appointments can be made.
Any move to Forestry Commission from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.
New entrants are expected to join on the minimum of the pay band.
Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.
Reasonable Adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
Contact Government Recruitment Service via fcerecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.
Complete the ‘Assistance required’ section in the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
Feedback will only be provided if you attend an interview or assessment.

Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements
This job is broadly open to the following groups:
+ UK nationals
+ nationals of the Republic of Ireland
+ nationals of Commonwealth countries who have the right to work in the UK
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
+ individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
+ Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

+ Creative and confident copywriter.
+ Experience of successfully developing and delivering a range of digital content.
+ Experience of using digital marketing software to develop, deliver and evaluate successful campaigns e.g. Acoustic or Mailchimp.
+ Experience of using online monitoring and analytics tools to improve content or channel performance.
+ Experience of building and maintaining effective working relationships with internal colleagues and our customers.
+ Ability to prioritise and manage a varied workload while maintaining a high attention to detail.
+ Competent IT user, with experience of Microsoft Office suite of applications, together with content management and email marketing platforms., + Experience of Marketing Cloud.
+ Understanding of GDPR legislation and implications on digital marketing.
+ Experience using Adobe Photoshop, Premiere Pro, Canva.
+ Experience of providing internal guidance, training and support.
Person specification - Essential
+ Highly organised.
+ Flexible and adaptable to change in a fast-paced environment.
+ Ability to influence staff to adopt best practice and deliver projects.
+ Problem solver.
+ Collaborative.
Person specification - Desirable
+ Willingness to maintain knowledge of new and emerging trends and technologies and how they contribute to the communications mix.
+ Relevant qualification in digital marketing., + Delivering at Pace
+ Working Together
+ Communicating and Influencing
+ Changing and Improving
+ Managing a Quality Service

Technical skills
We'll assess you against these technical skills during the selection process:
+ Completion of a small delivery task.

At Forestry England we care for more land and trees than any other organisation in England.
From small woodlands to vast areas like the ancient New Forest, we are the largest provider of outdoor recreation in the country. Our places provide vital spaces for people to boost their health and wellbeing.
We also supply England’s largest amount of sustainably sourced timber, and conserve thousands of plant and animal species, increasing biodiversity and the richness of our landscapes.

Alongside your salary of £27,941, Forestry Commission contributes £8,094 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
+ Learning and development tailored to your role.
+ An environment with flexible working options.
+ A culture encouraging inclusion and diversity.
+ A Civil Service pension with an employer contribution of 28.97%.
+ 25 days annual leave on entry, increasing on a sliding scale to 30 days after 5 years’ service. This is in addition to 8 public holidays. This will be complemented by one further day paid privilege entitlement to mark the King’s birthday. You also have the ability to buy or sell annual leave.
+ Generous paid maternity and paternity leave which is notably more than the statutory minimum.
+ 3 days paid volunteering that can be taken each year.
+ Discounted Forest Live Music Event tickets and other staff discounts, including with partners like Forest Holidays and Go Ape, alongside some further retail discounts.
+ Thorough wellbeing offer including an Employee Assistance Programme and free access to the Headspace app.
+ All staff are entitled to free parking at Forestry England visitor centres.