Email Executive - Animed Direct

We are looking for an Email Executive to join Animed Direct on a 6-month fixed term contract basis. This offers someone with previous marketing experience a great opportunity in email marketing, holding responsibility in the planning and scheduling of interesting and engaging emails.

Working with various key stakeholders within the business, the Email Executive will develop, implement and optimise email strategies. With a creative flair, this person will produce our emails using either content from suppliers or within our brand guidelines, and will identify customer segments to target for relevant and appropriate activity. The Email Executive will optimise campaigns using performance analytics to improve engagement, driving increase CTO, CR and reducing unsubscribe rates. They will also manage current ongoing activities, reviewing success and modifying as necessary to make sure they produce tangible results.

Please note: this is a remote position, and we are open to receiving CVs from applicants across the United Kingdom.

Objectives of this role:

• Working with internal and external teams to develop and execute strategic email marketing plans and strategies.


• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.


• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.


• Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.


• Review competitor activity, collating and reporting back to the wider business


• Liaise with wider teams to help create effective marketing strategies
  
  2+ years of experience as an email marketer or in a marketing role.


• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.


• Proficiency in Dot Digital email marketing platform.


• Ideally some familiarity with HTML and CSS for email template customisation.


• Proficiency in data analysis and reporting using tools such as Google Analytics.


• Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.


• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.


• Creative thinking and the ability to develop engaging email content.


• Strong attention to detail and organisational skills.


• Ability to work effectively in a fast-paced and deadline-driven environment.
  
  Animed has been established as a leading online retailer of veterinary medication, pet food and other high quality pet products to the UK online market since 2010. Known for its expertise in the sector, Animed's turnover has seen year-on-year growth, leveraging its skills and expertise to continuously offer genuine, reputably sourced products and excellent customer service. Animed is now entering a new exciting period of growth and expansion.
  
  In addition to a starting salary of up to £32,000 per annum, we offer benefits including;


• Up to 7 weeks holiday (with our buy/sell holiday scheme)


• 1 day extra holiday per year up to 5 years


• Pension matched up to 6%


• Access to our industry leading sharesave scheme


• Enhanced maternity/paternity/adoption leave


• Heavily discounted pet healthcare


• Continued professional development


• A range of flexible benefits such as GymFlex and Cycle to Work to suit your needs