Email Marketing Manager (Salesforce)

Email Marketing Manager
£50 - £60k
London - Hybrid

This role will deliver market-leading customer communications and campaigns across the entire lifecycle, from prospect conversion to customer renewal and advocacy.

Responsibilities:

• Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.



• Being the Salesforce Marketing Cloud 'expert' for the Marketing team; ensuring campaigns are best-in-class, and futureproof and upskilling others in campaign management.



• Defining and tracking key performance metrics; working with the team to manage performance, standardise reporting, and ultimately using data and insights to refine campaign plans, save time and support prioritisation



• Developing test and learn strategy to continuously improve results across conversion, retention and engagement, addressing customer segment-specific needs.
  
  Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.


• At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool.


• Experience of directing and managing agency support.


• Excellent written and spoken communications skills.


• Experience of preparing and managing budgets.


• Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
  
  Inventum Group is acting as an Employment Agency in relation to this vacancy.