Email Marketing Specialist

As the Email Marketing Specialist, you will develop, implement and optimize email marketing strategies to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimize campaigns, improve engagement and drive measurable results.
This role can be worked remotely with occasional meetings in our Surbiton head office to collaborate with the Head of CRM. This is a full time position, 37.5 hours a week, we ask you to work flexibly from time to time to support the global nature of the business and team collaboration across the globe., + Develop and implement end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
+ Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
+ Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
+ Design visually appealing email templates that are responsive across devices and browsers.
+ Finding opportunities for email optimisation and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
+ Monitor and study email campaign key performance indicators such as email deliverability, open rates, click-through rates, conversions and return on investment.
+ Stay updated with the industry trends in email marketing to drive innovation and continuous improvement.
+ Have a good understanding of smart rules, HubDB and how to effectively use it to drive scale and personalization of emails in Hubspot.
+ Drive improvement through analysis of guest behaviour, data analysis, feedback from collaborators, and actively driving test and learn initiatives.

+ Proven experience in an email marketing role
+ Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
+ HubSpot - you will need prior experience using this tool and a good grasp of its capabilities
+ Familiarity with HTML and CSS for email template customisation.
+ Proficiency in data analysis and reporting using tools such as Google Analytics.
+ Being accustomed to A/B testing.
+ Excellent written and verbal communication skills with an analytical approach to interpret data and derive actionable insights.
+ Creative thinking and the ability to develop engaging email content.
+ Good knowledge of acquisition and retention marketing techniques both online and offline.

Enchanting Travels is a passionate, vibrant and innovative company that specializes in creating exceptional tailor-made journeys for discerning travelers to 80+ destinations around the world. Founded in 2004, we have made the travel dreams of thousands of guests from around the world come true. We rely on an outstanding team who are invested in what they do - we are a multicultural community of team members from 17 nationalities working across our offices in the USA, Germany, India, and Kenya. We are a part of Travelopia, the world's largest collection of specialist, high-end travel companies.

+ Competitive salary and Bonus scheme
+ Flexible working hours and remote working options
+ 25 days of annual leave plus public holidays and a bonus day off for your birthday
+ Contributory Pension scheme
+ Wider scope for learning, working with teams across the globe
+ Career progression opportunities
Apply now for immediate consideration, we can't wait for you to join the team!
We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.
Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.
Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion