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EMEA Marketing Program Specialist

Instructure, Inc., City of Westminster

EMEA Marketing Program Specialist

Salary Not Specified

Instructure, Inc., City of Westminster

  • Full time
  • Permanent
  • Remote working

Posted 2 weeks ago, 7 Nov | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: df64d850ab734d18b0efd3dffa169f56

Full Job Description

  • Sales and Partner Marketing
  • Collaborate with in-region partners for campaign execution
  • Product Marketing
  • Content creation - ads, email copy, blogs, landing pages, webinar content
  • Sales enablement - sales flyers, presentations
  • Product Release Notes and Emails
  • Events
  • Negotiate contracts with event management companies
  • Coordinate booth design, messages, electrical set up, A/V, collateral, booth setup, staffing (including on-site attendance), etc
  • Lead collection and data entry into SFDC
  • Demand Generation Campaigns
  • Execute email, webinar, digital advertising, and direct mail campaigns
  • Expert knowledge of Marketo, Salesforce, Zoom Webinars

    5+ years experience in a similar Marketing role.
  • Exceptional attention to detail, highly organized with great project management skills; ability to juggle multiple programs/priorities.
  • Expert Marketo (or equivalent) experience required; Marketo (or equivalent) certification required.
  • Ability to travel to events; approximately 25% travel
  • Experience with marketing tools such as online meetings (WebEx, GoTo Meeting), ABM (Demandbase), and CRM ( salesforce.com ) required.
  • Experience in EdTech highly desired.
  • Self-starter and proactive mindset, with a passion for building and driving process improvements.
  • Needs to be a problem solver.
  • Ability to develop or bring in program management tools and best practices is a huge plus.
  • This role will report to the Director, Demand Generation for Parchment Marketing

    Instructure is a global EdTech leader, serving millions of teachers and students around the world. Openness is core to who we are. That's why we partner with over 900 education technology companies in the largest partner community for any LMS.

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