Fashion Communications Officer

Our brand teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you'll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team The Fashion Communications Officer will be responsible for communicating and strengthening our growing fashion message ensuring alignment of our brand as part of a close-knit global PR function They are also responsible for dealing daily with key fashion and consumer press and influencers, being instrumental in ensuring maximum relevant coverage is achieved for the brand, working collaboratively to amplify brand opportunities and positive customer engagement through social and multi-channel platform, In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day:

• Support the senior PR management team in the development and execution of the global brand PR strategy on a local level
• Be the day-to-day press contact for press and influencers in assigned markets
• Overseeing the execution of the Primark Creators Club (influencer retainer) in assigned markets
• Manage PR and influencer agencies in assigned markets
• Monitoring media on a day to day basis and oversee PR brand reports with the junior PR team, as required
• With cultural insight, drive interest and passion for the brand through the development of bespoke innovative communications initiatives that drive consumer engagement for both product and the brand
  
  Fashion PR experience in fashion / retailing
• In depth knowledge of local press and influencer landscape with excellent contacts and reputation
• Understanding of influencer analytics and talent cost scales
• Experience in managing influencer product collaborations
  
  Does this sound like you? Great, because we can't wait to see what you'll bring. You'll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we're excited about our future - and we're excited to develop yours.
At Primark, people matter. They're the beating heart of our business and the reason we've grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together. If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle:
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Flexible Working, opportunity for an early Friday finish
• Primark Perks - Discounts with some local partner business to our offices